Tally Solutions - Associate Manager - Brand & Communication

What You Will Own

- You will own the brand's voice across digital and social platforms, shaping how the brand shows up through content, conversations, and thought leadership. From always-on storytelling to high-impact content campaigns, you will drive relevance, engagement, and credibility across customers, partners, and internal stakeholders.

- You will translate business priorities into sharp narratives, create meaningful content experiences, and build a consistent brand presence across social, digital, and community touchpoints.

Experience You Should Bring

- Strong copywriting skills along with storytelling and narrative-building skills across formats (short-form, long-form, video, social-first content).

- Deep understanding of digital and social media platforms, emerging content formats, and audience behavior.

- Ability to manage external agencies and internal stakeholders.

- Experience with analytics - ability to derive insights from content performance and optimize accordingly.

- Ability to work with designers, video editors, agencies, and internal stakeholders to bring content to life.

- Brownie points if you've mastered AI beyond copy writing and basic image generation.

- Excellent project management and cross-functional collaboration skills.

What You Will Be Doing

Brand & Product Communication:

- Execute brand and product communication across social, email, and digital channels aligned to strategy.

- Develop compelling copies for social media, websites, emailers, and campaign assets.

- Adapt product features and updates into clear, benefit-driven messaging for customers, partners, and internal teams.

- Support campaign rollouts through content creation, cross-functional coordination, and timely execution.

Integrated Campaign Management:

- Support planning and execution of integrated campaigns with strong digital and content amplification.

- Collaborate with creative, media, and social agencies to deliver campaigns on time and within budget.

- Define campaign KPIs, track performance, and optimize based on insights.

Digital & Social Communication:

- Execute day-to-day social media publishing and calendarization aligned to the brand calendar and guidelines.

- Develop and adapt copy for posts, captions, creatives, and digital assets to drive engagement.

- Coordinate with the digital team to ensure accurate and timely campaign rollouts across platforms.

Internal Communication:

- Partner with HR and leadership to drive internal brand engagement.

- Craft employee communication during launches, initiatives, or cultural programs.

Analytics & Insights:

- Track and analyze communication metrics across touchpoints.

- Leverage consumer insights and brand health studies to refine strategies.