TalentGum - Associate General Manager - Marketing Campaign Manager

Description:

About the Role :

We are looking for an energetic, detail-oriented, and data-driven AGM - Marketing Campaign Manager to join our fast-paced marketing team. In this role, you will work closely with the Meta Advertising Manager to execute high-impact performance campaigns across Facebook and Instagram. This is an ideal position for someone who enjoys hands-on campaign management, loves working with data, and is looking to grow into a full-stack performance marketer over time.

Key Responsibilities :

Campaign Execution:

- Set up and manage Meta ad campaigns including objective selection, audience targeting, placement optimization, and budget allocation.

- Upload and rotate ad creatives (images, videos, copy) in line with campaign plans and creative briefs.

- Regularly check campaign health and flag underperforming ads or delivery issues in real-time.

- Monitor and maintain ad quality scores, delivery insights, and audience overlaps.

Reporting & Analysis:

- Track daily campaign metrics like CPM, CTR, CPL, ROAS, and CAC to support timely optimization.

- Maintain performance dashboards and help generate weekly and monthly campaign reports.

- Analyze A/B test results across audiences, creatives, and copy to derive learnings for future campaigns.

Collaboration & Coordination:

- Coordinate with the creative, copywriting, and design teams to ensure timely delivery of assets.

- Assist the Meta Ads Manager in launching experiments and scaling winning campaigns.

- Help with ad account hygiene, audience segmentation, naming conventions, and pixel event validations.

Requirements :

Must-Haves:

- 24 years of hands-on experience managing or assisting in paid campaigns on Meta (Facebook + Instagram).

- Solid knowledge of Meta Ads Manager, including campaign structure, audience creation, and bidding logic.

- Proficiency in Excel or Google Sheets strong grasp of pivot tables, lookups, filters, and basic data modeling.

- Comfort working with performance metrics and drawing actionable insights from numbers.

- Strong attention to detail, time management skills, and ability to work with tight turnarounds.

Nice-to-Haves:

- Familiarity with Facebook Pixel, Conversion APIs, and event setup/debugging.

- Exposure to tools like Canva, Google Analytics, or any third-party analytics/attribution platforms.

- Basic understanding of creative testing, landing page funnels, and lead nurturing workflows.

- Experience working in fast-growth startups or agencies with high performance expectations.

What Success Looks Like:

- Campaigns are executed with zero errors and delivered on time.

- Daily, weekly, and monthly performance data is accurately maintained and shared.

- Campaigns are optimized efficiently based on instructions or insights from data.

- Senior managers have full confidence in execution reliability and reporting quality.

Why Join Us?

- Work alongside some of the sharpest growth professionals in a fast-scaling Ed-tech brand.

- Get end-to-end exposure to performance marketing execution, tools, and optimization tactics.

- Gain mentorship from a senior Meta Ads Manager while building tangible results and case studies.

- Enjoy autonomy, learning opportunities, and a direct view into how digital marketing drives.