IG Infosystems Reviews by Employees

Senior Manager/Assistant General Manager - Meta Advertising - We are seeking a dynamic and detail-oriented Meta Advertising Manager who not only understands high-level digital strategy but also thrives in the trenches of ad execution. - This is a fullstack performance marketing role focused on driving ROI through Meta platforms (Facebook, Instagram). - The ideal candidate will be equally comfortable devising data-backed strategies and rolling up their sleeves to implement, test, and optimize campaigns hands-on. Key Responsibilities: Strategy & Planning: - Develop and own the end-to-end Meta ads strategy aligned with business goals (lead gen, CAC reduction, revenue growth, etc. - Translate brand and product objectives into paid advertising roadmaps and channel-specific KPIs. - Identify new growth opportunities within Meta ecosystem (Reels, Stories, Advantage+ Shopping, Lead Ads, etc. - Collaborate cross-functionally with design, content, analytics, and sales teams for aligned campaign planning. Execution & Optimization: - Independently set up, launch, monitor, and scale Meta ad campaigns across funnels. - Define targeting logic, and work closely with creative teams to develop scroll-stopping assets. - Conduct A/B tests across creatives, audiences, placements, bidding strategies, and landing pages. - Regularly monitor performance dashboards (Ads Manager, GA4, or similar) to drive datainformed decisions. Analytics & Reporting: - Track and report on campaign performance vs targets (ROAS, CTR, CPL, CPM, CAC, etc. - Set up and validate events using Facebook Pixel, Conversions API, and other attribution tools. - Prepare weekly and monthly performance reviews with insights and clear actionable. Requirements: Must-Haves: - 4+ years of hands-on experience managing Meta Ads with proven ROI results. - Deep knowledge of Meta Business Manager, Ads Manager, Pixel setup, and campaign architecture. - Comfort with performance metrics, attribution modelling, and analytical decision-making. - A portfolio of successful campaigns with clear before/after metrics (to be shared in interview). - Strong proficiency in Microsoft Excel or Google Sheets with a solid command of formulas, pivot tables, and lookups. - Excellent data analysis skills - must be able to interpret campaign performance, identify patterns, and make actionable recommendations based on data. Nice-to-Haves: - Experience with international targeting, especially for US, Middle East, or Southeast Asia markets. What Success Looks Like: - Campaigns that consistently meet or exceed CPL/ROAS/CAC goals. - Optimized campaign structures that reduce wasted spend. - Strategic experimentation that leads to scalable growth

Remote

Talent Gum - Senior Manager/Assistant General Manager -  Advertising - Social Media 

Job Description for Talent Gum - Senior Manager/Assistant General Manager -  Advertising - Social Media  in TalentGum in  Remote for (4-8) years of experience. Apply Now!