Talent Gum - Manager - Meta Advertising

Job Title: Meta Advertising Manager (Strategy + Execution)

Location: Remote

Department: Performance Marketing / Growth

Experience Level: 48 years

Reports To: AVP Growth

About the Role:

We are seeking a dynamic and detail-oriented Meta Advertising Manager who not only understands high-level digital strategy but also thrives in the trenches of ad execution. This is a full-stack performance marketing role focused on driving ROI through Meta platforms (Facebook, Instagram). The ideal candidate will be equally comfortable devising data-backed strategies and rolling up their sleeves to implement, test, and optimize campaigns hands-on.

Key Responsibilities:

Strategy & Planning:

- Develop and own the end-to-end Meta ads strategy aligned with business goals (lead gen, CAC reduction, revenue growth, etc)

- Translate brand and product objectives into paid advertising roadmaps and channel-specific KPIs

- Identify new growth opportunities within the Meta ecosystem (Reels, Stories, Advantage+ Shopping, Lead Ads, etc)

- Collaborate cross-functionally with design, content, analytics, and sales teams for aligned campaign planning

Execution & Optimization:

- Independently set up, launch, monitor, and scale Meta ad campaigns across funnels

- Define targeting logic and work closely with creative teams to develop scroll-stopping assets

- Conduct A/B tests across creatives, audiences, placements, bidding strategies, and landing pages

- Regularly monitor performance dashboards (Ads Manager, GA4, or similar) to drive data-informed decisions

Analytics & Reporting:

- Track and report on campaign performance vs targets (ROAS, CTR, CPL, CPM, CAC, etc)

- Set up and validate events using Facebook Pixel, Conversions API, and other attribution tools

- Prepare weekly and monthly performance reviews with insights and clear actionable

Requirements:

Must-Haves:

- 4+ years of hands-on experience managing Meta Ads with proven ROI results

- Deep knowledge of Meta Business Manager, Ads Manager, Pixel setup, and campaign architecture

- Comfort with performance metrics, attribution modelling, and analytical decision-making

- A portfolio of successful campaigns with clear before/after metrics (to be shared in the interview)

- Strong proficiency in Microsoft Excel or Google Sheets with a solid command of formulas, pivot tables, and lookups

- Excellent data analysis skills must be able to interpret campaign performance, identify patterns, and make actionable recommendations based on data

Nice-to-Haves:

- Experience with international targeting, especially for US, Middle East, or Southeast Asia markets

- Experience with ad budget ownership of 10L+/month

What Success Looks Like:

- Campaigns that consistently meet or exceed CPL/ROAS/CAC goals

- Optimized campaign structures that reduce wasted spend

- Strategic experimentation that leads to scalable growth

Why Join Us?

- Be part of a high-growth, mission-driven ed-tech brand

- Work with a lean and agile marketing team that values ownership

- Opportunity to make a visible business impact every quarter