IG Infosystems Reviews by Employees

Job Title: Meta Advertising Manager (Strategy + Execution) Location: Remote Department: Performance Marketing / Growth Experience Level: 4-8 years Reports To: GM- Marketing About the Role : We are seeking a dynamic and detail-oriented Meta Advertising Manager who not only understands high-level digital strategy but also thrives in the trenches of ad execution. This is a full- stack performance marketing role focused on driving ROI through Meta platforms Facebook, Instagram). The ideal candidate will be equally comfortable devising data-backed strategies and rolling up their sleeves to implement, test, and optimize campaigns hands-on. Key Responsibilities: Strategy & Planning : - Develop and own the end-to-end Meta ads strategy aligned with business goals (lead gen, CAC reduction, revenue growth, etc.). - Translate brand and product objectives into paid advertising roadmaps and channel-specific KPI's. - Identify new growth opportunities within Meta ecosystem (Reels, Stories, Advantage+Shopping, Lead Ads, etc.). - Collaborate cross-functionally with design, content, analytics, and sales teams for aligned campaign planning. Execution & Optimization : - Independently set up, launch, monitor, and scale Meta ad campaigns across funnels. - Define targeting logic, and work closely with creative teams to develop scroll-stopping assets. - Conduct A/B tests across creatives, audiences, placements, bidding strategies, and landing pages. - Regularly monitor performance dashboards (Ads Manager, GA4, or similar) to drive data-informed decisions. Analytics & Reporting : - Track and report on campaign performance vs targets (ROAS, CTR, CPL, CPM, CAC, etc.). - Set up and validate events using Facebook Pixel, Conversions API, and other attribution tools. - Prepare weekly and monthly performance reviews with insights and clear actionable. Requirements : Must-Haves: - 4+ years of hands-on experience managing Meta Ads with proven ROI results. - Deep knowledge of Meta Business Manager, Ads Manager, Pixel setup, and campaign architecture. - Comfort with performance metrics, attribution modelling, and analytical decision-making. - A portfolio of successful campaigns with clear before/after metrics (to be shared in interview). - Strong proficiency in Microsoft Excel or Google Sheets with a solid command of formulas, pivot tables, and lookups. - Excellent data analysis skills - must be able to interpret campaign performance, identify patterns, and make actionable recommendations based on data. Nice-to-Haves : - Experience with international targeting, especially for US, Middle East, or Southeast Asia markets. - Experience with ad budget ownership of - 10L+/month What Success Looks Like : - Campaigns that consistently meet or exceed CPL/ROAS/CAC goals. - Optimized campaign structures that reduce wasted spend. - Strategic experimentation that leads to scalable growth. Why Join Us? - Be part of a high-growth, mission-driven ed-tech brand. - Work with a lean and agile marketing team that values ownership. - Opportunity to make a visible business impact every quarter.

Anywhere in India/Multiple Locations

Talent Gum - Assistant General Manager - Meta Ads 

Job Description for Talent Gum - Assistant General Manager - Meta Ads  in TalentGum in  Anywhere in India/Multiple Locations for (4-8) years of experience. Apply Now!