Tailwind is looking for a Senior Associate who is dynamic, enthusiastic and keen-eyed to go beyond the obvious, deliver high budget ad campaigns, draw complex insights and provide actionables to the team and the client. Primary Responsibilities:- - Understand the requirements of the business in terms of digital advertising and social media performance measurement. - Set up and execute digital ad campaigns. Continuously monitor results and recommend new strategies based on data and testing. - Understand important metrics and devise algorithms and methodologies to perform benchmark and competitor analysis. - Work with other departments to ensure goal and strategy alignment. - Create and own the dashboard/report generation processes as per the requirements with minimum supervision. - Figure out the errors/bugs in the processes and dashboards and rectify the same making the existing processes robust. - Build and maintain databases following the best practices to ensure the data availability and visibility for stakeholders at all times. - Analyze performance of campaigns and coordinate with various teams to efficiently run the digital campaigns. - Take end to end ownership of the projects at various stages from data extraction, data cleaning, exploratory data analysis, dashboarding and reporting. - Maintain clear and coherent communication, both verbal and written, to understand data needs and report results. - Create efficient codes and processes to create easy to read/visually representative dashboards and automate report generation. Qualifications:- - Degree in Management Studies, Business Administration, Computer Science, Mathematics, Statistics, Economics or a related discipline from a reputed institute. - Must have knowledge of MS Excel/Google Sheets and understanding of SQL/Python codes. - Aptitude and curiosity for solving problems with the ability to break down the problem into smaller parts. - Penchant for business, curiosity about numbers and persistence to work with data to tease out insights. - A self-starter mentality, a strong sense of ownership, and an appetite for learning. - Ability to work in a fast-paced environment, prioritize tasks and deliver results with high accuracy. - Organizational skills with an ability to stay focused on achieving time-bound results by coordinating with internal and external stakeholders. - Experience of 1-3 years in the field of data analysis, statistical modeling or digital advertising.

Gurgaon/Gurugram

Tailwind - Senior Associate - Integrated Solutions 

Job Description for Tailwind - Senior Associate - Integrated Solutions  in TailWind Marketing in  Gurgaon/Gurugram for (0-5) years of experience. Apply Now!