SYVO - Specialist - Ads & Marketing

Job Description: Ads & Marketing Specialist

About the Company:

We are the parent company of two fast-growing consumer electronics brands SYVO and

TYGOT, specializing in camera accessories and related electronics. We have a strong

presence across major online marketplaces such as Amazon, Flipkart, Zepto, and Blinkit

and are expanding in India and the MENA region.

Role: Ads & Marketing Specialist

Location: Punjabi Bagh

Department: Ads & Marketing / Growth

Key Responsibilities:

Marketplace Advertising:

- Manage day-to-day advertising campaigns across Amazon, Flipkart,and other marketplaces.

- Handle Sponsored Ads, keyword research, bid optimization, campaign structuring, and daily performance tracking.

- Plan and execute advertising budgets to achieve ROAS, sales, and visibility targets.

- Monitor campaigns regularly and make data-driven decisions to improve performance.

- Work on A/B testing of ads, creatives, keywords, and audience targeting.

- Stay updated with new advertising features, platform changes, and best practices.

Performance Optimization:

- Analyze campaign data to identify trends, opportunities, and areas for improvement.

- Implement keyword expansion, negative keyword strategies, and automated rules.

- Work with 3rd-party tools for reporting, automation, and optimization (if applicable).

- Ensure campaigns maintain high efficiency in terms of CPC, CVR, ACOS, and ROAS.

Marketing & Brand Support:

- Support the marketing team with campaigns across Google Ads, Meta Ads, TikTok, and influencer collaborations.

- Assist in developing creatives, ad copies, and marketing communication aligned with brand guidelines.

- Support new product launches with keyword planning, ad setup, and promotional campaigns.

- Coordinate with brand, merchandising, and operations teams for aligned execution.

Reporting & Coordination:

- Prepare weekly and monthly advertising performance reports.

- Present insights and recommendations to senior team members.

- Coordinate with marketplace account managers and internal stakeholders for campaign improvements.

- Ensure smooth execution of campaigns, tracking issues, and resolving them quickly.

Qualifications & Skills:

- 3-4 years of experience in marketplace advertising (Amazon/Flipkart/Noon experience required).

- Solid understanding of Sponsored Ads, bidding strategies, keyword optimization, and campaign analytics.

- Strong analytical skills with expertise in Excel/Google Sheets.

- Basic experience in Google Ads and Meta Ads is a plus.

- Familiarity with marketplace tools (Helium10, DataHawk, Pacvue, etc.) is an advantage.

- Good communication and coordination skills.

- Ability to manage multiple tasks and work in a fast-paced environment.

- Proactive, detail-oriented, and eager to learn new tools and strategie