Job Title: Performance Marketing Expert (SaaS - USA Market)

Company: Shivalika Group - AI & SaaS Ventures

Location: Panipat, Haryana (On-site)

CTC: - 6 - 12 LPA + Performance Incentives

Experience: 3-7 years (SaaS, B2B, or Global Lead Generation mandatory)

About the Business

Shivalika Group is building multiple AI-first SaaS platforms focused on e-commerce, logistics, operations, and automation for global markets. Our primary customers are USA-based founders, operators, and enterprise teams. We are now scaling demand aggressively through paid performance channels.

Role Objective

We are hiring a SaaS Performance Marketing Specialist who has experience in international B2B paid acquisition, understands US buyer behavior, and can build predictable, scalable lead and revenue pipelines using paid media.

This role directly owns pipeline generation, cost per demo, revenue attribution, and LTV/CAC optimization.

Key Responsibilities

1. Paid Acquisition - Full Ownership

Plan, execute, and scale:

- Google Search (high-intent SaaS keywords)

- LinkedIn Ads (Founder, CXO, Ops, Product roles)

- Meta for retargeting and top-funnel campaigns

- YouTube for remarketing and brand authority

Manage USD-denominated budgets with strict CAC targets.

2. SaaS Funnel Optimization

Own and optimize the funnel from visitor to paid customer.

Improve:

- Cost per lead

- Cost per demo

- Demo-to-paid conversion

- Payback period

3. Landing Pages and CRO

- Work with design and development teams to:

- Create high-conversion SaaS landing pages

- Run continuous A/B tests on messaging, headlines, pricing presentation, and trust elements

4. Analytics, Attribution, and Reporting

- Own GA4, GTM, and CRM integrations.

- Build dashboards for MRR attribution, channel-wise LTV, and funnel leak analysis.

- Present weekly performance and revenue reports to founders.

5. Creative and Offer Strategy

- Drive demo offers, free trials, and lead magnets.

- Guide creatives based on US market psychology and competitor positioning.

6. Global Scaling

Scale acquisition across:

- USA

- Canada

- UK

- Australia

Launch new geographies with localized funnels.

Must-Have Skills

- 3+ years hands-on SaaS performance marketing experience

- Proven experience selling to USA-based founders, operators, and enterprise buyers

- Expertise in Google Ads, LinkedIn Ads, and retargeting systems

- Deep understanding of LTV, CAC, MRR, churn, and payback period

- Advanced GA4 and GTM tracking skills

Additional Advantages

- Experience in marketing AI tools, workflow automation, or e-commerce tech

- Experience with webinars and demo funnels

- Familiarity with Zoho CRM, Google Ads, Meta Ads, SEMrush

Personality Fit

- Revenue-first mindset

- Highly analytical and performance-driven

- Comfortable with experimentation

- Strong logic and data storytelling

- Works with founder-level ownership

Compensation and Growth

- 6-12 LPA fixed

- High performance-based incentives

- Fast track to Head of Growth - Global SaaS

What Success Looks Like in 6 Months

- Predictable USA demo pipeline

- Stable and optimized CAC and payback period

- 2-3 scalable acquisition channels delivering consistent MRR growth