Swiss Beauty - Senior Manager/Assistant General Manager - Brand Manager

Description:

About Us. Welcome to Swiss Beauty, the fastest-growing beauty and cosmetics brand in India. Established in 2013, Swiss Beauty aims to be the ultimate companion and BFF of every makeup lover, transforming everyday beauty routines into extraordinary experiences. Rooted in Indian beauty needs, we blend global cosmetic standards with deep local expertise to create highly innovative, long-lasting, and comfortable products. Our mission is to elevate beauty to Swiss standards while setting new industry benchmarks. We believe makeup knows no boundaries and is for everyonejoin us as we redefine beauty norms and celebrate individuality.

About The Role. The role holder will lead end-to-end brand strategy, growth, and execution for assigned skincare brands/categories. This role requires a strong blend of strategic thinking, consumer insights, innovation, and commercial acumen, with full ownership of launches, campaigns, and business performance.

Key Responsibilities:

Brand Strategy & Growth:

- Own brand positioning, architecture, and annual brand plans.

- Drive shortand long-term growth strategies for assigned skincare brands.

- Translate consumer insights into actionable brand and product opportunities.

Product & Innovation:

- Partner with NPD, R&D, packaging, sourcing, and regulatory teams for new product development.

- Lead concept development, product claims, pricing, and portfolio planning.

- Build and manage a robust skincare innovation pipeline.

Marketing & Communication:

- Lead 360 marketing campaigns across digital, influencer, e-commerce, retail, and BTL.

- Own brand storytelling, content strategy, influencer direction, and media inputs.

- Ensure strong brand consistency across all consumer touchpoints.

Business & Performance Management:

- Own brand KPIs including revenue, market share, awareness, consideration, and ROI.

- Collaborate closely with sales, e-commerce, and category teams to drive performance.

- Manage brand budgets, forecasts, and agency spends efficiently.

Team & Stakeholder Leadership:

- Manage creative, media, influencer, PR, and research agencies.

- Work cross-functionally with Sales, Supply Chain, Finance, and Operations.

Requirements:

- Strong understanding of cosmetics formulation, packaging, and manufacturing.

- Experience across color cosmetics, skincare, or personal care.

- Excellent project management and stakeholder coordination skills.

- Strong commercial acumen (pricing, margins, cost structures).

- Data-driven, consumer-first mindset.

- Ability to manage multiple projects in a fast-paced environment.

Qualifications & Experience:

- MBA / PGDM in Marketing, Brand Management, or Strategy from a reputed institute (preferred).

- Strong skincare experience is mandatory.

- Experience in FMCG, Beauty, D2C, or Consumer Brands.

- Proven track record in brand launches and scale-up initiatives.

Good to Have:

- Digital-first and influencer-led marketing exposure.

- Experience across e-commerce, modern trade, and D2C channels.

- Data-driven decision-making mindset.

Key Skills & Competencies:

- Strategic and commercial thinking.

- Deep understanding of Indian skincare consumers and trends.

- Consumer insight and storytelling.

- Cross-functional leadership and stakeholder management.

- Team management and mentoring.

Working Conditions:

- Office-based, full-time role Monday to Friday.

What We Offer:

- Paid parental leave and support for working parents.

- Maternity leave.

- Flexible working hours window.

- Health insurance coverage for you and your family.

- Adoption/Commissioning leave.

- Exclusive employee discounts on Swiss Beauty products.

- Learning and development opportunities.

- Recognition and service awards.

- Weekly wellness sessions.

Our Commitment to Diversity, Equity & Inclusion:

Swiss Beauty is committed to fostering a diverse, equitable, and inclusive workplace. We encourage applications from individuals of all backgrounds, regardless of gender, race, ethnicity, nationality, age, sexual orientation, gender identity, intersex status, neurodiversity, or religion.