Swiggy - Manager - Storefront

Manager - GTM Storefront

Experience : 4-8 Years

Ways of working: Mandate 3 : Onsite - Office / Field: Employees are expected to work from the office on all days out of their respective base locations.

About Swiggy Instamart :

Swiggy Instamart, is building the convenience grocery segment in India. We offer more than 40000 items to our customers within 10-15 mins. We are striving to augment our consumer promise of enabling unparalleled convenience by making grocery delivery instant and delightful. Instamart has been operating in 120+ cities across India and plan to expand to a few more soon. We have seen immense love from the customers till now and are excited to redefine how India shops.

Roles & Responsibilities:

- Digital Storefront & Merchandising: Own the "homepage" and category pages of the app. You will decide CTR and AOV

- Funnel Optimization & CRO: Monitor the user journey from "App Install" to "Order Placed." You will be responsible for identifying drop-off points and implementing A/B tests on checkout flows, search results, and product display pages (PDPs) to increase conversion.

- Pricing & Promotion Engine: Execute the pricing strategy for the target segment. You will manage the backend configuration of coupons, "slash-pricing," and bundle deals, ensuring they are psychologically appealing and technically seamless.

- App Store Optimization (ASO): Own the brand's presence on the Apple App Store and Google Play Store. Optimize keywords, screenshots, and descriptions to ensure high organic discoverability and a high "Install-to-Visit" ratio.

- Retention & In-App Triggers: Design and manage automated in-app notifications, "Nudge" banners, and gamified elements to keep target users coming back without expensive re-acquisition costs.

- Inventory & Catalog Sync: Work with the supply chain team to ensure the app reflects real-time stock availability

- Data Instrumentation: Partner with engineering to ensure all user actions are tracked via tools like Google Tag Manager, Clevertap, or Mixpanel, giving the GTM Lead a 360-degree view of campaign performance.

Desired Skills & Experience:

Experience:

- 3-5 years in E-commerce Category Management, Growth Product Management, or App Merchandising. Experience in food-tech, grocery-tech, or mass-market D2C brands is a huge plus.

- Result oriented, data forward and a problem solving approach towards business with a key eye on Customer, Consumer and Category Insight.

Tech Marketing Hybrid:

- You must be comfortable with "No-Code" dashboarding, CMS tools, and marketing automation platforms.

Analytical Prowess:

- Expert-level skills in Excel/SQL and data visualization tools (Tableau/PowerBI). You should be able to find the "why" behind the numbers.

Strong communicator:

- Excellent written and verbal communication skills to craft and deliver the right message, to the right people, at the right time.

- Ability to manage short term needs with long term strategic bets

- Tenacity to develop ideas independently and thrive in a fast-paced start-up environment