Mandate 2 - Employees will have the freedom to work remotely all through the year. These employees, who form a large majority, will come together in their base location for a week, once every quarter. About the team : Swiggy Genie is on its mission to be the most preferred and trusted intra-city Pickup and Drop off service for customers who want their tasks fulfilled effortlessly. With the service gaining a lot of traction over the last few years owing to increase in consumer love and relevance in 70 operating cities across India, we are striving to augment customer promise of enabling unparalleled convenience across all these cities by offering first-in class customer experience. Roles and Responsibilities: As a digital marketing specialist, you will be bestowed with the following responsibilities: - Develop and Execute Digital Marketing Strategies: Create and implement comprehensive digital marketing plans across various channels (social media, email, website, SEO, SEM, etc.) aligned with business objectives. - Content Production and Optimization: Work closely with marketing agencies to produce engaging and relevant content for digital platforms, including website, social media, blog posts, and email campaigns. Optimize content for SEO and user engagement. - Social Media Management: Manage and grow our social media presence with our marketing agency by creating, curating, and scheduling content, interacting with followers, and monitoring trends and conversations. - Search Engine Optimization (SEO): Optimize website content for search engines, conduct keyword research, and implement on-page and off-page SEO strategies to improve organic search rankings. - Paid Advertising Campaigns: Manage and optimize performance marketing campaigns on platforms such as Google Ads and social media ads. Monitor budgets, analyze performance, and make data-driven adjustments. - Analytics and Reporting: Track and analyze key business metrics like OPD, traffic and user growth along with digital marketing metrics using tools like Google Analytics and provide regular performance reports and insights. Use data to refine strategies and suggest improvements. - Collaboration and Communication: Work closely with cross-functional teams, including design, content, central marketing and product, to ensure consistent brand messaging and a unified customer experience. - Stay Updated: Stay current with industry trends, digital marketing best practices, and emerging technologies. Share insights and knowledge with the team. Requirements: - Proven experience of 3+ years as a Digital Marketing / Growth Manager in a consulting/e-commerce - Bachelor's degree in Marketing, Business, or a related field. Relevant certifications (e.g., Google Ads, HubSpot, Facebook Blueprint) are a plus. Master's is a plus. - In-depth knowledge of digital marketing channels, tools, and techniques, including SEO, SEM, social media, email marketing, and analytics. - Strong creative and copywriting skills with an eye for detail and design. - Proficiency in using digital marketing tools and platforms, including Google Analytics, Google Ads, social media management tools, and email marketing software. - Data-driven mindset with the ability to analyze data, derive insights, and make data-based decisions. - Excellent communication and interpersonal skills. - Strong organizational and project management abilities. - Ability to work independently and collaboratively in a fast-paced environment "We are an equal opportunity employer and all qualified applicants will receive consideration for employment without regards to race, color, religion, sex, disability status, or any other characteristic protected by the law"

Bangalore

Swiggy - Manager - Marketing Strategy 

Job Description for Swiggy - Manager - Marketing Strategy  in Swiggy in  Bangalore for (3-6) years of experience. Apply Now!