Swiggy - Manager - Growth & Development

Manager - Growth & Development

Description:

About Swiggy Assure:

Swiggy Assure is Swiggy's business-to-business (B2B) supply platform designed to provide hotels, restaurants, and caterers (HoReCa) with high-quality, fresh, locally sourced kitchen essentials like vegetables, dairy, pulses, and imported goods.

Role Summary:

Growth & Development Manager will define and execute the category strategy for HoReCa segment, leveraging data-driven insights to identify market gaps, optimize product offerings, and drive adoption. Your work will directly influence revenue growth, customer loyalty, and brand leadership in the HoReCa space.

Key Responsibilities:

Market & Consumer Insights:

- Analyze customer behavior, purchase patterns, and feedback to identify unmet needs.

- Conduct competitor analysis to spot white spaces and differentiation opportunities.

Category Strategy:

- Define category positioning, narrative, and value proposition for HoReCa.

- Prioritize features, benefits, and use cases based on data-driven insights.

Product Development Support:

- Collaborate with R&D and product teams to develop category-defining features.

- Validate product concepts through rapid experimentation and user feedback.

Growth & Adoption:

- Partner with marketing to design go-to-market strategies for HoReCa.

- Use analytics to identify early adopters and optimize channel performance.

Continuous Improvement:

- Establish feedback loops to ensure category evolves with customer expectations.

- Monitor KPIs and adjust strategies for sustained category leadership

Qualifications & Skills:

- MBA Sales / Operations

- 4 to 6 years of experience in category management, marketing, or strategy (HoReCa experience preferred).

- Strong analytical skills with proficiency in data tools (Excel, Power BI, Nielsen/IRI).

- Excellent communication and stakeholder management skills.

- Ability to translate insights into actionable strategies.

Key Competencies:

- Strategic thinking and problem-solving.

- Data-driven decision-making.

- Collaboration and cross-functional leadership.

- Customer-centric mindset.

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