Swiggy - Lead - Performance Marketing

Description:

About the Role:

Swiggy Scenes is building India& most engaging creator-led content and commerce ecosystem. We are looking for a Performance Marketing Manager who can drive growth for Scenes through data-driven optimisation, creator-led ads, and experimentation across social and search channels.

Key Responsibilities:

1. Paid Media Strategy & Execution

- Plan, execute and optimize paid campaigns across Meta, YouTube, Google, and emerging platforms.

- Drive traffic, installs, views, and engagement for Scenes content.

- Manage creator-driven ads (Spark ads, whitelisting, boosted content).

2. Performance Tracking & Analytics

- Own metrics: CAC, CPI, CPV, CTR, ROAS, funnel conversions.

- Analyse performance, run attribution checks via AppsFlyer.

- Build weekly/monthly dashboards.

3. Budget & Growth Planning

- Manage monthly budgets, forecast growth, and optimise spends.

- Scale high-performing campaigns.

4. Collaboration with Creator & Content Teams

- Align creator formats with ad objectives.

- Work with creators/agencies for performance-friendly scripts and cuts.

- Ensure clean tagging, pixel integration, and event tracking.

5. Experimentation & Market Intelligence

- Run A/B tests across creatives, audiences, formats.

- Stay updated on platform trends and new ad formats.

- Explore creator-commerce, live shopping, and content-led growth.

Requirements:

- 2-4 years of experience in Performance Marketing (preferably with consumer apps, creator-led brands, or content platforms).

- Strong hands-on experience with Meta Ads Manager + Google Ads.

- Excellent understanding of performance metrics (CAC, CPV, ROAS, LTV) and attribution models.

- Ability to thrive in a fast-paced environment.

- Solid grasp of social trends, creator formats, and content behaviour.

- Experience with mobile app growth and MMPs (AppsFlyer/Adjust).

- Experience with creator-led ads: Spark ads, whitelisting, boosted content.

- Strong creative optimisation skills (hooks, thumbnails, first 3 seconds).

- Understanding of Reels/Shorts platform behaviour.

- Strong cross-functional coordination.

- Familiarity with ad policies and compliance.

- Self-starter with high ownership.

Nice-to-Have:

- Experience with influencer-performance or affiliate marketing.

- Exposure to live shopping or creator-commerce.

- Knowledge of marketing automation tools (CleverTap/MoEngage).

- Comfort with funnels, cohorts, and LTV insights.

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