Swiggy - General Manager - Brand Marketing

Description:

Location: ETV office, Bangalore (Mandate 1) | Team: Swiggy Dineout |

Experience: 8-10 years+

Mandate 1 The role is based out of Bangalore and the expectation is to work out of the ETV office.

About the Role:

Swiggy Dineout is building India's largest dining-out platform. As we scale, Marketing is at the heart of shaping category adoption, driving awareness, and building deep consumer love for our brand.

We?re looking for a General Manager ? Marketing to lead the full marketing charter for Swiggy Dineout. This leader will own Brand & Digital Marketing, Performance Marketing, SEO, Influencer Marketing, and Social Media Marketing end-to-end. The role demands both strategic storytelling and sharp performance orientation, blending brand building with growth marketing at scale.

This is a high-visibility role where you will define how millions of Indians discover, engage, and experience dining-out with Swiggy.

What You?ll Own

1. Brand & Digital Marketing:

- Define and drive Swiggy Dineout's brand positioning and narrative in the market.

- Create integrated campaigns (online & offline) that drive awareness, trust, and consideration.

- Lead creative development with agencies and internal teams to deliver high-quality brand assets.

2. Performance Marketing:

- Own the digital marketing strategy across paid channels (Meta, Google, Affiliates, etc.).

- Drive measurable acquisition, retention, and ROI through campaigns.

- Optimize spends and performance metrics across user cohorts and cities.

3. SEO & Organic Growth:

- Build and scale SEO strategy to maximize organic discovery and app traffic.

- Partner with product and content teams to optimize SEO funnels across city and restaurant pages.

4. Influencer & Social Media Marketing:

- Lead influencer marketing strategy across macro, micro, and regional influencers.

- Create thumb-stopping content and campaigns for social platforms that drive engagement and category relevance.

- Build scalable IPs and campaigns that spark conversations around dining-out culture.

5. Leadership & Collaboration:

- Build, mentor, and lead a strong marketing team across brand, performance, and social functions.

- Partner with Growth, Product, Business, and Partnerships teams to drive cohesive outcomes.

- Own marketing AOP planning, budget allocation, and performance reporting.

Preferred Experience:

- 8-12 years of experience in marketing roles across consumer internet, FMCG, or lifestyle brands.

- Proven expertise in both brand marketing and performance marketing.

- Strong track record of scaling user acquisition and engagement via digital channels.

- Expertise in leading SEO, social media, and influencer-led campaigns is a must.

- Deep understanding of consumer journeys and digital-first storytelling.

- Leadership experience managing teams and external agencies.

- Ability to thrive in a high-growth, fast-paced environment

Nice-to-Have:

Experience in consumer tech, F&B, or marketplace businesses.

Exposure to building brand IPs or large-scale cultural moments.

Hands-on experience with analytics and marketing automation tools.

Why Join:

Lead the entire marketing function for Swiggy Dineout.

Shape one of India's most exciting consumer brands in the dining-out space.

A high-impact role with full ownership, visibility, and the chance to drive

how India eats out.

Key Metrics that the GM - Marketing will own:

Growth: VU and NU growth via Marketing Campaigns

Brand: Awareness, Consideration, and share of voice.

Performance Marketing: NU growth, CAC, ROAS, LTV, conversion rates.

SEO: Organic traffic, keyword rankings, NU contribution.

Social & Influencers: Follower growth, engagement, campaign ROI, UGC.

Overall Impact: Marketing-driven GOV, OPD, MAUs/DAUs, ROAS.

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