Job Purpose : To drive business growth by hyperlocal growth hacking for the city and ensure right marketing strategies are adopted and executed to meet business objectives for the city Areas of responsibility : Business Growth: - Drive demand in collaboration with central and local campaigns in line with hyper local behavior - Analyze area wise growth levers and plan interventions for improving OPD & AOV figures - Influence and drive QOP and MOP priorities and ensure closure of related items for the city - Track competition activities and devise strategies to control business impact. - Strategize and plan projects like Area Expansion, Category Expansion, Long Distance, Swiggy Select, Super users, etc to increase new users and repeat user statistics Marketing : - Plan quarterly marketing budgets in BTL/ATL (Below The Line / Above The Line) activities - Idealize and run City level campaigns by coordination with Supply, Ops, Central Marketing and Merchandising teams - Ensure execution of BTL activities in strong/weak zones as per plan leading to increase in new users/repeat users - Install trade collaterals at restaurant partners for brand visibility - Measure, track and analyze BTL performance on business metrics plan for future course of action Stakeholder Management : - Coordinate with Sales team on key acquisitions, Trade discount parity and campaign participation - Coordinate with Ops on Order forecast, DE hiring & reduction in variable costs - Collaborate with central business & marketing functions on analytics & media planning Team Management : - Development of people and counselling team to increase productivity - Identify learning needs and and provide necessary opportunities to attain them - Work with team members on career planning and up-skilling them for next role New Initiatives and Projects : - Planning new area expansion in synergy with Operations and Supply or Customer experience - Drive special projects that lead to growth lie tie ups with tech parks, piloting new practices/processes/strategies. - Building categories like Breakfast and Late Night or tie ups with other companies or agencies like nastway/RMZ etc to attain business objectives and track their progress - Closely monitoring the execution of projects such as Long Distance, Swiggy Access, etc in coordination with Central team - Planning in app and BTL interventions for the growth of initiatives like Swiggy Select / Super / POP etc - Tracking the performance of critical projects / initiatives and course correcting as required to achieve set business objectives Desired Skill Set : - High ownership, accountability, and bias for action are a must. - Strong academic background (Post Graduate/ Graduate) with 6-8 years' work experience. - Prefer relevant experience in Retail/E-commerce industry in leading businesses - Prior experience in process design and operations implementation (preferably in Logistics / Supply chain management) - Prior leadership experience. (Experience in managing teams) - Strong time management skills and the ability to prioritize to meet daily, weekly, and long-term requirements and goals. - Data analytics skills / should be comfortable working with MS excel. Should have the intuition to use data effectively for devising operations strategy. - Structured problem solving, detail oriented and customer first attitude. - Must have attention to detail and critically think through and resolve problems. - Must have customer service skills and be able to maintain a consistent, elevated level of service

Mumbai

Swiggy -  Cluster Growth Manager 

Job Description for Swiggy -  Cluster Growth Manager  in Swiggy in  Mumbai for (3-5) years of experience. Apply Now!