Sweet Dreams - Area Sales Manager

Description:

About the job

Job Title: Area Sales Manager (ASM)

Location: Gujarat & MP

Job Type: Full-Time

Company Overview Sweet Dreams

Sweet Dreams (listed on NSE under the ticker SDREAMS) is Indias premier sleepwear brand, with a legacy of 39 years in the fashion and lifestyle industry.

We specialize in stylish and comfortable sleep and home wear that celebrates the transition from work to relaxation.

With a strong retail presence across India, we continue to lead the market by blending innovation, comfort, and evolving lifestyle needs.

Role Description

We are seeking a dynamic and motivated Area Sales Manager (ASM) to drive sales growth, manage teams, and strengthen our presence in Gujarat and MP region.

The role involves handling multiple retail outlets, expanding market reach, and ensuring operational excellence.

Key Responsibilities

1.

Sales & Revenue Growth

- Develop and execute sales strategies to achieve monthly, quarterly, and annual targets.

- Monitor and analyze sales performance, ensuring consistent growth in revenue.

Team Management

- Lead, mentor, and motivate the sales team to achieve sales objectives.

- Conduct regular training sessions and performance reviews to enhance productivity.

Market Expansion & Customer Relations

- Identify new market opportunities and strengthen relationships with key retailers and clients.

- Address customer feedback and ensure superior service levels.

Operational Excellence

- Ensure adherence to company policies and operational standards across all outlets, LFS , Traders and distributors

- Coordinate with cross-functional teams for product availability, merchandising, and promotions.

Travel

- Travel extensively within the assigned region to monitor performance and engage with partners.

Qualifications & Skills

- Bachelors degree in Business, Marketing, or a related field.

- 5+ years of experience in sales (fashion, lifestyle, or retail industry must).

- Strong leadership, communication, and team management skills.

- Excellent verbal and written communication in English and Local Languages.

- Ability to multitask, prioritize, and work under pressure.

- Local candidate from Ahmedabad(Gujarat) or MP region preferred.

What We Offer

- Competitive salary with performance-based incentives.

- Opportunities to grow with a leading brand in the apparel industry.

- A collaborative and growth-oriented work culture