Swageazy - B2B Marketing Lead - Email & Event Marketing

Description: Swageazy is redefining corporate gifting by building meaningful brand experiences through curated merchandise and customized solutions. We work with fast-growing startups and enterprises to make gifting strategic, scalable, and memorable.

We are looking for a Marketing Lead who can build a strong, predictable lead pipeline and drive revenue-focused marketing initiatives.

Job Description:

- Own and drive end-to-end lead generation strategy (inbound + outbound) aligned with revenue targets.

- Design and execute email marketing campaigns including segmentation, nurturing flows, drip campaigns, and lifecycle automation.

- Build and optimize marketing automation workflows to improve lead qualification, scoring, and handover to Sales.

- Plan and execute event marketing initiatives (corporate events, exhibitions, networking meets, partnerships) to generate quality pipeline.

- Collaborate closely with Sales to improve MQL to SQL conversion rates and track campaign ROI.

- Analyze campaign performance, track KPIs (CPL, CAC, open rates, conversion rates), and continuously optimize funnels.

- Manage marketing tools, CRM integrations, and vendor relationships for smooth execution.

Work location: Sector 63, Gurugram