SVIPJA - Chief Marketing Officer

Hiring for a Client (tech startup) :

As a CMO, lead strategic direction and execution of all organizational marketing initiatives.

This includes developing and incorporating comprehensive marketing strategies that align with business goals.

You will have the opportunity to work closely with cross-functional teams, leverage advanced marketing technologies and significantly impact our organization's growth trajectory.

Objectives of this role :

- Developing and implementing strategic marketing plans that align with the company's business objectives and target audience in the target audience market.

- Ensuring the marketing team delivers effective campaigns to generate leads, increase brand awareness and drive sales growth.

- Collaborating with different teams, including product development, sales and operations to ensure a seamless alignment and the execution of marketing initiatives.

- Drive brand positioning, differentiation and brand equity to enhance market share and brand awareness.

- Managing marketing budgets, allocating resources effectively and optimizing marketing spends to achieve maximum ROI.

- Execute comprehensive marketing campaigns, including web, email, print, television.

- Leading and mentoring a team of marketing professionals, providing guidance, feedback and support to drive excellence in execution.

- Work Closely with the Founder, Co- Founder & relevant Stakeholders

Required skills and qualifications:

- Bachelor's degree in business administration, marketing or an equivalent field.

- 10-15 years of experience as a marketing officer or an equivalent leadership role

- Deep understanding of the Indian consumer landscape, market dynamics and cultural nuances.

- Experience in scaling marketing operations, managing international marketing teams or expanding into new markets.

- Proven track record of developing, managing and executing wide-ranging marketing campaigns across B2B and B2C verticals.

- Proficiency in public relations, business development strategies, customer experience enrichment, analytics and data-led marketing.

- Exceptional communication and interpersonal skills to collaborate with cross-functional teams, senior executives and external stakeholders.

- Strong analytical and problem-solving abilities, with the capacity to leverage data and insights for informed decision-making.

Preferred skills and qualifications :

- Knowledge of regulatory requirements and legal considerations related to marketing activities in India.

- Familiarity with marketing automation tools, customer relationship management (CRM) systems and analytics platforms.

- Understanding of data privacy and protection regulations and their implications for marketing practices.