About SEREKO:

SEREKO is India's first psychodermatology skincare brand, building a new category at the intersection of skincare and mental well-being.

We're looking for a hands-on D2C Manager to own online growth end-to-end - revenue, performance marketing, website, CRM, retention, analytics, and customer growth.

What You'll Own:

D2C Revenue, Meta and Google Ads, Shopify, CRO, CRM and Retention, Campaigns, and Analytics.

Responsibilities:

- Own D2C revenue, CAC, ROAS, AOV, CVR, LTV, retention, and profitability.

- Independently manage Meta and Google Ads: setup, targeting, budgets, optimisation, testing, and scaling.

- Own day-to-day Shopify operations, merchandising, landing pages, offers, and website conversion.

- Improve the funnel from traffic to product page to cart to checkout to purchase.

- Drive CRM and retention through Email, WhatsApp, and SMS.

- Build lifecycle journeys for onboarding, repeat purchase, cross-sell, reactivation, launches, and win-back.

- Plan and execute D2C campaigns, promotions, and product launches across digital channels.

- Track performance through GA4, Shopify, ad platforms, and CRM analytics and turn insights into action.

- Work with Creative, Brand, Product, Supply Chain, Finance, and CX teams to ensure smooth execution.

- Monitor customer experience, fulfilment issues, inventory, RTOs, cancellations, and other operational challenges.

What We're Looking For:

- 3 - 5 years of hands-on D2C / e-commerce / digital marketing experience.

- Strong independent experience managing Meta and Google Ads. Hands-on experience with Shopify and e-commerce growth.

- Strong understanding of CAC, ROAS, AOV, LTV, CVR, CTR, CPM, retention, and contribution margin.

- Experience with CRM/lifecycle marketing across Email, WhatsApp, and SMS.

- Familiarity with Klaviyo, WebEngage, MoEngage, CleverTap, or Kwik Engage is a plus.

- Strong analytical, execution, and problem-solving skills.

- Comfortable taking end-to-end ownership in a fast-paced startup.

- Experience in skincare, beauty, wellness, FMCG, or consumer brands is a strong plus.

Structure:

- 5 days working from Office (alternate Saturdays working, but from home).

- Location: Sector-142, Noida.