SuperStuff.aic - Senior Manager/Manager - Performance Marketing

Job Summary

The brand is hiring a Manager / Sr. Manager - Performance Marketing to lead ROI-driven digital campaigns that fuel user acquisition and growth. You'll manage and scale paid media efforts across platforms including Google, Meta, LinkedIn, YouTube, and others-taking full ownership of the performance marketing funnel.

Candidates with a D2C background and familiarity with Shopify will have an added advantage.

- Female Candidates - Preferred

Key Responsibilities

- Own and scale customer lifecycle marketing and retention strategies

- Develop and execute end-to-end campaigns on Meta & Google Ads, optimized for direct response and conversions

- Optimize campaigns with a focus on ROAS, CAC, and scalable, profitable ad sets

- Analyze performance funnels, identify drop-offs, and run experiments to boost outcomes

- Design and implement retention initiatives to increase engagement, repeat purchases, and reduce churn

- Collaborate with creative teams to develop high-converting ad creatives and landing pages

- Set up pixel event tracking and UTM tagging for precise attribution

- Prepare detailed weekly and monthly performance reports with insights and strategic recommendations

Qualifications

- Minimum 7 years of experience in performance and retention marketing

- Proven track record in scaling D2C e-commerce brands via Google & Meta Ads

- Strong command of key metrics like ROAS, LTV, AOV, CAC, and conversion rates

- Hands-on expertise with tools like Meta Ads Manager, Google Ads, Google Analytics, and CRMs such as MoEngage or CleverTap

- Experience with product catalogs, dynamic ads, and retargeting campaigns

- Excellent analytical and data interpretation skills

Nice to Have

- Experience in D2C categories such as apparel, health & beauty

- Familiarity with Shopify-

- Understanding of CRO tools and landing page builders like Webflow or Unbounce