About SuperK:

SuperK is reimagining grocery retail for small-town India.

We operate a rapidly growing network of modern convenience stores powered by technology combining strong on-ground operations with digital commerce across retail, e-commerce, and quick commerce.

Our Quick Commerce (QCOM) business is focused on delivering reliable, fast, and affordable grocery experiences to customers in Tier 3/4/5 towns.

About the role:

We are looking for a Category Manager Fruits & Vegetables (Quick Commerce) to own the end-to-end performance of the F&V category for our quick commerce business.

This role requires a strong operator-builder mindset. You will act as the Business Owner for F&V, responsible for assortment, sourcing, pricing, availability, wastage control, vendor management, promotions, and overall P&L performance. You will work closely with sourcing, supply chain, dark store operations, merchandising, tech, and marketing teams to build a high-performing, scalable F&V business delivering freshness, availability, and customer trust.

What you will be doing:

Category Ownership & Growth:

- Own the complete P&L for the Fruits & Vegetables category in Quick Commerce.

- Define and execute category growth strategy across fresh produce.

- Build category plans to drive revenue, margins, and repeat customer behavior.

- Drive category expansion based on customer demand, local preferences, and seasonality.

Assortment & Merchandising:

- Build and optimize assortment across fruits, vegetables, herbs, and staples.

- Ensure hyperlocal assortment relevance based on city/store clusters.

- Continuously improve SKU productivity and category mix.

- Drive merchandising and visibility across app/storefront to maximize conversion.

Sourcing & Vendor Management:

- Identify, onboard, and manage farmers, aggregators, mandis, and supply partners.

- Negotiate commercials, procurement models, and service-level agreements.

- Build strong supplier relationships to improve cost, quality, and reliability.

- Develop alternate sourcing models for supply continuity.

Pricing & Monetization:

- Own pricing strategy balancing competitiveness, customer value, and margin.

- Manage dynamic pricing based on mandi trends, seasonality, and demand.

- Drive promotions, bundles, and campaign planning.

- Identify additional monetization opportunities through supplier-funded programs.

Inventory, Availability & Waste Management:

- Ensure high fill rates and best-in-class on-shelf availability across dark stores.

- Work closely with planning and operations to optimize inventory turns.

- Minimize wastage, shrinkage, and dead stock through better forecasting and replenishment.

- Improve freshness metrics and reduce stock-outs.

Operations & Quick Commerce Excellence:

- Partner with dark store and supply teams to ensure seamless daily execution.

- Build SOPs for receiving, grading, storage, and handling of fresh produce.

- Improve operational efficiency across procurement-to-customer delivery.

- Support new city/store launches and scale-up readiness.

Data & Performance Tracking:

- Track key KPIs: revenue, margin, fill rate, stock-outs, inventory turns, wastage %, freshness score, and vendor performance.

- Use data to identify growth opportunities and corrective actions.

- Build repeatable category playbooks for scale.

What we would like to see in you:

- 48 years of experience in Category Management / Buying / Sourcing within Fruits & Vegetables / Fresh / Grocery / Quick Commerce.

- Strong understanding of fresh supply chains, mandi dynamics, and perishables management.

- Experience in end-to-end category ownership including P&L.

- Strong vendor management and negotiation experience.

- Deep understanding of forecasting, inventory planning, and wastage control.

- Analytical mindset with strong operational rigor.

- Comfortable working in a fast-paced, high-growth environment.

- Prior experience in Blinkit, Zepto, Instamart, BigBasket, or similar is a strong plus.