Category Lead - General Merchandise
Description:
About SuperK:
SuperK is revolutionizing grocery shopping in India's small-town markets with a tech-driven, membership-based retail model. With over 100 stores across 80+ towns in Andhra Pradesh, SuperK is bringing the convenience of a 'small-format Costco' to Tier 3-5 towns, turning unorganized retail into a seamless, organized experience. Backed by leading investors like Blume Ventures and XEED Ventures, SuperK is reshaping the future of retail, making quality groceries and savingsx accessible to small-town India like never before.
Career Progression -Fast-track opportunities as SuperK expands into new geographies and categories.We are looking for a sharp and entrepreneurial Category Manager General Merchandise (GM) to lead our Home, Kitchen, Plastics, Stationery, Household Utilities, and other GM categories.
Role Overview
We are looking for a sharp and entrepreneurial Category Manager General Merchandise (GM) to lead our Home, Kitchen, Plastics, Stationery, Household Utilities, and other GM categories.
You will own the category P&L, drive the core AAP metrics (Assortment, Availability, Pricing), and build a highly relevant, profitable, and customer-loved GM portfolio tailored to SuperKs markets. The role requires deep understanding of GM consumer behavior, strong vendor networks, and the ability to balance commercial, operational, and customer-experience priorities.
Key Responsibilities
A. Category P&L Ownership
- Own the full GM category P&Limprove margins, drive category penetration, and optimize cost structures.
- Build pricing frameworks and ensure competitiveness across markets and formats.
- Manage promotions and monetisation levers to improve profitability and vendor contribution.
B. Assortment, Merchandising & Customer Experience
- Build geography-specific assortments for GM categories based on consumer needs, price sensitivity, and demand patterns.
- Plan and optimize merchandising layouts, planograms, and visibility initiatives across stores.
- Maintain catalogue hygiene, pricing accuracy, and SKU health.
C. Vendor Management & Negotiation
- Develop strong partnerships with manufacturers, distributors, and suppliers across GM categories.
- Negotiate margins, TOTs, payment terms, and supply agreements.
- Create joint business plans with key partners to drive growth and innovation.
D. Demand Forecasting & Inventory Planning
- Forecast demand at SKU and category levels to maintain high availability and optimal stock cover.
- Drive inventory efficiency by reducing aging, improving stock turns, and managing exit plans for low performers.
- Work with supply chain to ensure smooth replenishment and store readiness.
E. Growth, Insights & Execution Excellence
- Leverage SuperKs offline stores, app, and quick-commerce capabilities to drive category visibility and sales.
- Benchmark competitionpricing, assortment, packaging, merchandisingto identify new levers for growth.
- Identify private-label opportunities within GM to drive differentiation and margins.
- Track vendor spends, category KPIs, compliance, and execution against plans.
What Youll Need
- 8+ years experience in General Merchandise buying, category management, or modern retail merchandising.
- Strong understanding of GM categories: home & kitchen, plastics, cleaning tools, utilities, stationery, etc.
- Proven commercial acumen with experience owning category P&L outcomes.
- Deep vendor network and strong negotiation experience in GM.
- Ability to tailor assortments to geography, seasonality, and local customer behavior.
- Strong analytical skills with the ability to leverage data for decision-making.
- Experience in modern B2C retail and omnichannel environments is a strong plus.
Why SuperK
- High Ownership -Drive one of our most dynamic categories end-to-end and directly impact business outcomes.-
- Growth & Scale - Be part of a fast-growing retail brand transforming the value retail landscape for Bharat.
- Innovation-led Cultre - Work with a passionate, execution-first team that is redefining modern retail for small towns.Didn’t find the job appropriate? Report this Job