About SuperK

SuperK is a membership-led value retail chain built for Bharat. We operate across Tier 3-5 towns, bringing modern retail to small-town India without compromising on value, quality, or trust. With 150+ stores, a fast-growing e-commerce platform, and the backing of investors like Blume Ventures and XEED Ventures, we are reshaping how small-town India shops.

Our E-Commerce business is a core growth engine, designed around price sensitivity, trust, reliability, and repeat usage, rather than discount-heavy metro playbooks.

Role Overview

We are looking for a Business Head - E-Commerce to lead and scale SuperK's e-commerce business with a strong focus on Bharat-first execution.

This role owns end-to-end P&L, growth, and execution across markets where supply constraints, logistics friction, and customer trust matter more than polish.

The ideal candidate has built or scaled businesses for value-focused, non-metro users and understands how to drive growth while maintaining sustainable unit economics.

Key Responsibilities

P&L and Unit Economics

- Own the full P&L for the e-commerce business.

- Drive sustainable growth across GMV, contribution margin, repeat rate, and CAC.

- Build cost-efficient models suited for low-AOV, high-frequency users.

Bharat-Focused Growth Strategy

- Define the e-commerce growth strategy for Tier 3/4/5 towns.

- Build scalable playbooks across assortment, pricing, promotions, and logistics.

- Optimize for trust, availability, and reliability, not just speed or discounts.

Customer & Market Understanding

- Develop a deep understanding of small-town consumer behavior - price sensitivity, regional preferences, and trust drivers.

- Ensure product experience and promises are realistic for local conditions.

- Improve repeat and retention through loyalty, subscriptions, and habit loops.

Execution & Cross-Functional Leadership

- Work closely with Product, Engineering, Supply Chain, Marketing, and Store Operations teams.

- Translate strategy into clear execution plans with measurable outcomes.

- Build and lead a strong, execution-oriented e-commerce team.

Partnerships & Leverage

- Drive partnerships with payments, logistics, and local ecosystem players to reduce CAC and improve reach.

- Explore innovative distribution and acquisition channels relevant to Bharat markets.

What We're Looking For

- 8-15 years of experience in e-commerce / marketplace / value retail businesses.

- Prior experience in Bharat-scale platforms.

- Strong experience owning or driving P&L and unit economics.

- Deep comfort operating in Tier 2+ / Tier 3+ markets.

- Execution-first mindset with strong business judgment.

- Ability to operate in ambiguity and build from first principles.

Why This Role Is Interesting

- Opportunity to build a Bharat-first e-commerce business, not a metro replica.

- High ownership role with real control over strategy and economics.

- Work directly with the founding team on long-term direction.

- Solve meaningful problems for millions of underserved customers.

If you've built for value-conscious users, scaled in constrained environments, and want to create a durable e-commerce business for Bharat, we'd love to speak.