We are not a me-too brand. We are category creators.

At SuperBottoms you get to build a category from scratch and not just push another me-too product. SuperBottoms is India's first certified and No. 1 voted eco-friendly cloth diaper brand. From quirky cloth diapers and langots to India's softest underwear, our products are fun, sustainable and affordable. We are now a 100 Cr+ D2C brand trusted by lakhs of parents.

Why We Are Exciting-

Category creators - build something new, not copy what exists

Community driven - learn how to engage and grow a 1 lakh+ strong parent tribe

Innovation every day - freedom to experiment and create in a culture that values ideas

People first - ethical, transparent and caring workplace where teams and communities come first

Planet first - sustainability is at the core of everything we do.

Leadership

- Pallavi Utagi: Founder & CEO

- Salil Utagi: Co Founder & Finance Controller

Visit us: www.superbottoms.com

Our Investors -

Backed by Venture Catalysts, DSG Consumer Partners, Saama Capital, and Lok Capital-believers in our mission to build sustainable consumer brands from India.

- Instagram: @superbottoms

- Facebook: SuperBottoms

- LinkedIn: SuperBottoms

- YouTube: SuperBottoms TV

- Parent Tribe: our exclusive 1L+ strong parenting community - do join if you are a parent or tell parents in your circle!

About the Role:

We're looking for a Senior Creative Designer who goes beyond execution to conceptualize brand-first, performance-driven campaigns across digital, social, and video-first platforms.

This isn't about just creating "pretty posts" - it's about storytelling, campaign ideation, content experimentation, and trend-responsiveness, all backed by solid design chops and AI-forward thinking.

What You'll Do:

- Own Campaign Ideation: Lead concepts for new launches and everyday parenting moments, turning them into integrated social-first campaigns that drive both brand love & performance.

- Design for Performance: Create thumb-stopping, conversion-driven creatives for Meta, YouTube, and other ad platforms.

- Lead from the Front: Guide junior designers, freelancers, and agencies with clear briefs, feedback loops, and creative direction.

- AI & Automation in Design: Experiment with tools like MidJourney, DALL-E, Runway, Figma AI, InVideo, and Stable Diffusion for efficiency and innovation.

- Build Long-Term Systems: Develop brand guides, design playbooks, and reusable templates for scalability.

- Explore Platform-Native Formats: Reels, memes, carousels, packaging, UGC-style edits - know what works where and why.

- Stay Plugged In: Leverage digital & cultural trends to keep the brand vibrant and relevant.

What We're Looking For:

- 6-8 years of experience in creative design (preferably D2C brands or agency).

- Strong portfolio across branding, motion, packaging, campaigns, and social storytelling - please share upfront.

- Ability to balance storytelling with performance metrics (hooks, CTAs, trends, scroll behavior).

- Hands-on expertise with Adobe Suite, Figma, Canva Pro, and other design/motion tools.

- Proven experience with AI tools for design & content generation.

- Strong collaboration skills - experience working with marketing teams, founders, and external partners.

- Leadership mindset with the ability to mentor junior designers and freelance teams.