SuperBottoms - Growth & Marketing Director

Growth and Marketing Director

About SuperBottoms :

We dont just follow trends; we set them.

At SuperBottoms, we innovate, create, and shape an entirely new category, building products that redefine comfort, care, and innovation for babies and kids.

SuperBottoms is Indias first certified and voted No. 1 eco-friendly cloth diaper brand. From comfy cloth diapers and langots to Indias softest underwear and kids bottomwear range, our products are comfort-first and sustainable. We are now a 100 Cr+ D2C brand trusted by over 20 lakh parents.

Role : Director - Growth & Marketing

Location : Mumbai / Hybrid

About the Role :

SuperBottoms is looking for a Director Growth Marketing to own and drive the companys end-to-end growth strategy across sales and marketing.

This is a highly strategic, leadership role that works cross-functionally with Brand, Product, Marketplace, Creative, Tech, and Analytics teams to deliver sustainable, measurable, and profitable growth.

Key Responsibilities :

- Drive sales and revenue for the company, owning the P&L for the company

- This will involve leading the marketplaces, website, driving retention, building relationships with platform partners among other things

- Own branding and marketing initiatives for the company by developing deep consumer understanding, building long and short term strategies around communication/content and get them executed

Key Skills & Experience :

Must haves :

- 8 - 12+ years of experience in generating sales via growth marketing initiatives preferably in consumer brands

- Solid experience in understanding and building brands, consumer, and driving brand marketing initiatives

- Strategic thinker with strong execution capabilities.

Good to have :

- Proven track record of scaling growth across digital, marketplaces, and retention.

- Strong understanding of performance marketing, SEO, CRM, and influencer ecosystems.

- Data-driven mindset with hands-on experience in analytics and experimentation