Suntory Beverages & Food - Assistant Manager - Commercial Marketing

Role: Assistant Commercial Marketing Manager-Chennai

We are looking for people who bring something unique to Suntory Global Spirits - themselves. We value differences, and we appreciate what each of us can contribute. We inspire each other, and challenge ourselves to innovate, improve, advance new ideas and try new things.

Role Responsibilities:

- Work closely with Market/s Commercial team and Regional Commercial Marketing Manager to firm up the annual plan for the On Trade, Wedding & Banquet channel within the market.

- Collaborate with the ZSM/ RCMM on channel segmentation.

- Accountable for driving Execution Excellence for all the channel inputs -On-Trade, Wedding & Banquets.

- Work closely with the ZSM to form the strategy for Must-win accounts delivering Halo accounts, Halo execution, Hakozukuri accounts, Wall Bays etc.

- Helping the ZSM/RCMM on negotiations to close agreements on Visibility /Space and tracking identified KPI's of these outlets.

- Responsible for tracking and maintenance of visibility initiatives (Halo, Hokozukuri, Wall bays/ Paid Shelfs) as well as all semi-permanent assets at On Trade outlets.

- Execute specific promotions for building distribution efficiencies specific to the market requirements.

- Drive performance led investment culture with regular review across various investment inputs (Brand Ambassadors, visibility, consumer promotions, tertiary inputs, new launch plans).

- Closely monitor the market and competitive landscape to evaluate existing and upcoming opportunities/ challenges and provide hands-on Gemba insights to the stakeholders.

- Monitor distribution of POSM stock across market as per targets, timeliness, and territory requirements.

- Act as a pivot in the market to ensure alignment & coordination between the on-field requirement of sales team and the planned promotional initiatives to be rolled-out in the region.

Qualifications & Experience:

- Qualified Graduate/MBA.

- Minimum 8+ years' experience in the Channel with a minimum of 2 years of experience in Alcobev/ relevant industries.