
Role Overview :
We are seeking a professional to join the program team and be part of our student acquisition vertical. This role will involve working closely with marketing and tech teams to ramp up our acquisition efforts in 1 to 10 journey. The incumbent will be responsible for overseeing all acquisition journey initiatives and ensure a smooth functioning across the funnel. You will actively work on following work streams:
1. Acquisition :
- Making sure customer acquisition engine is running smoothly and customer journey is progressing as expected.
2. Top of Funnel :
- Working closely with marketing to ideate, execute experiments to generate new leads.
3. Funnel Optimisation :
- Fixing all the gaps in funnel and driving efficiency.
4. Operations Management :
- Get your hands dirty in operations to ensure smooth acquisition journey experience for customers.
5. Mandatory :
- Experience of leveraging AI to build tools to automate workflows, deliver action oriented insights, simplify complex operational processes to save manhours.
The role also includes preparing regular reports for management so a good understanding of data analytics tools such as SQL and Excel is expected. This is a dynamic position blending business development, operations and growth initiatives. Ideal for someone who would want to grow into leadership roles or business roles in the long run.
Key Responsibilities :
1. Analytical Solutions :
- Understand business requirements, convert them into analytical solutions and identifying the right fields in the data to solve business problems.
2. Program Management :
- Identification, execution and delivery of programs and projects targeted on designing and/or improving operational processes.
3. Stakeholder Alignment :
- Align all stakeholder functions and work closely across verticals to execute and deliver projects.
4. AI Development :
- Build the AI DNA of organisation - Automate tasks, build simplified workflows, tools, bots to drive efficiency.
5. Independent Execution :
- Happy to manage own tasks responsibly and work independently, with little supervision, towards a common objective.
6. Process Improvement :
- Contribute to the continuous improvement of sales processes and strategies.
Required Qualifications :
- Prior experience in a role focusing on solving business problems and challenges through data backed strategies and operational rigour.
- At least 3 years of program management, founders office and other growth teams.
- Good with Excel / SQL and high comfort with data.
- Demonstrated ability to build using AI - not just prompts but real working solutions to deliver efficiency in operations, marketing, growth engines etc.
- Ability to create and analyze reports on funnels movements and recommend path correction measures.
- Excellent written and oral communication skills.
- Excellent problem-solving and story-telling abilities with analytical mindset.
- Ability to work well under pressure in a fast-paced environment while demonstrating a good level of maturity.
- Ability and willingness to learn on the job.
- Demonstrated ability to work collaboratively in a cross-functional team environment.
- Ability to handle student queries with empathy and efficiency.
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