Sunstone - Growth Marketing Manager

Key Responsibilities:

- Own the end-to-end growth strategy with accountability for customer acquisition, revenue growth, retention, and expansion.

- Design and execute growth initiatives across the entire customer lifecycle by identifying new opportunities for business growth.

- Partner with Product, Admissions, Sales, Technology, and Operations teams to launch and scale strategic growth programs.

- Drive go-to-market (GTM) strategy for new programs, products, and business verticals.

- Build growth roadmaps, define success metrics, and lead execution across multiple cross-functional workstreams.

- Identify new market opportunities, customer segments, partnerships, and revenue channels to accelerate business growth.

- Own key business metrics including Revenue, CAC, LTV, Conversion, Customer Retention, and ROI.

- Lead experimentation frameworks by prioritizing high-impact initiatives, validating hypotheses, and scaling successful programs.

- Develop pricing, packaging, promotional, and growth strategies aligned with business objectives.

- Work closely with Business Intelligence and Analytics teams to generate actionable insights and make data-driven decisions.

- Drive strategic initiatives using AI and automation to improve marketing efficiency, customer engagement, and operational scalability.

- Collaborate with senior leadership on annual growth planning, forecasting, and business reviews.

- Manage strategic projects from ideation through execution while ensuring timely delivery and measurable business outcomes.

- Mentor and lead cross-functional teams, external partners, and agencies to deliver high-quality execution.