Senior Product Manager About Pro-Manage: - Pro-Manage is a pioneering tech- and AI-based Marketing-as-a-Service platform developed to serve multi-location enterprise clients increase, manage and measure digital engagement opportunities with prospects and customers, leveraging several valuable business and technology partnerships with global leaders such as Google GMB/Chat, Microsoft Bing, Meta WhatsApp/Instagram, Knowlarity Cloud telephony and others. - Pro-Manage is a powerful and sophisticated marketing SaaS platform that has attracted highly regarded brands as its clients:- Indian Oil, Shriram Finance, Apollo Pharmacy, Naturals, Sterling Resorts, Muthoot Finance, Aadhaar Housing Finance, Shriram Transport Finance, City Union Bank, O2 Spa, Page 3 Salons, Urban Nomads, CADD Centre- and more. - Pro-Manage is developed using advanced technologies, design thinking, continuous discovery, agile development and product management methodologies. The cross-functional Pro-Manage team uses integrated customer-centric product-led marketing and growth paradigms designed to attract and retain targeted customers, maximizing life-time value and minimizing customer acquisition efforts and costs. - Pro-Manage is developed and offered by Sulekha, one of India's largest digital business and consumer brands that has transformed local services ecosystem through an AI-based need fulfillment and monetization platform that generates millions of qualified, parameterized service requests to local service SMBs every day in 40 cities. - Pro-Manage aspires to be the dominant, industry-leading and technologically the most sophisticated marketing SaaS platform in India with 500+ enterprise customers in the next two years. - Pro-Manage and Sulekha have three of the well-regarded firms as their investors:- Norwest Venture Partners- (Palo Alto, US),- Mitsui- (Tokyo), and- GIC- (sovereign wealth fund of Singapore). Job Description & Expectations: We are looking for a Manager or Sr Manager to help a portion of the 65,000+ customers of Sulekha achieve tangible business outcomes. He/she will closely work with certain categories of customers and consumers to ensure that they succeed on Sulekha and its associated social platforms. Customer experience / Customer needs: - Define the product category vision/strategy, lead the development of the product roadmap - Gain a deep understanding of customer experience, identify and fill product gaps and generate new ideas that grow market share, improve customer experience and drive growth - Recommends the nature and scope of present and future product lines by reviewing product specifications and requirements; appraising new product ideas and/or product changes - Assesses market competition by comparing the company's product to competitors' products. - Provides source data for product line communications by defining product marketing communication objectives. - Experience in analyzing consumer / business segments that are best suited for the product - and having hypothesis and experiments to acquire these targeted consumers / businesses at scale Product sales / Pricing / Iterations: - Assesses product market data by calling on customers with field salespeople and evaluating sales call results. - Provides information for management by preparing short-term and long-term product sales forecasts and special reports and analyses; answering questions and requests. - Work closely with other marketing team members to acquire consumers / businesses through organic or inorganic means of spending on social, search and affiliate marketing techniques. Analyzing the outcomes that are obtained by spending monies on a variety of platforms to acquire desired consumers/business segments. - Determines product pricing by utilizing market research data; reviewing production and sales costs; anticipating volume; costing special and customized orders. Product execution: - Proven track record of managing all aspects of a successful product throughout its lifecycle - Solid technical background with understanding and/or hands-on experience in software development and web technologies - Strong problem solving skills and willingness to roll up one's sleeves to get the job - Skilled at working effectively with cross functional teams in a matrix - Working closely with engineering teams to realize the product vision and execution/iteration Leveraging current reach: - Utilize current assets of consumers / businesses via a variety of email, SMS and app campaigns to deliver organically obtained consumers and businesses. - Optimize current Sulekha pages to drive organic growth and drive consumers / businesses to grow and achieve the required product-marketing objectives. - Drive referrals from current base of satisfied consumers / businesses to achieve organic growth - Ideate on new pages to be created and work with tech-content team members to enable the same and deliver on increased organic reach for desired product-marketing segments - Interacting with select consumers/businesses directly on phone / WhatsApp to understand them better - and commissioning research as needed to prove hypothesis on improving organic reach with consumers / businesses Professional and Personal Attributes: - 4+ years of marketing experience in a digital / SaaS organization with acquisition of consumers and businesses in the tens of thousands or millions p.m. - Deep knowledge of consumer / business acquisition tools with expertise across marketing spends in social, search, affiliates and other digital forms of acquisitions -2+ years of experience in digital campaign communication including the varieties of communication methodologies - including direct hands-on experience in creative communication (besides working with partners/agencies to help in improving the communication drafts) - Good analytical knowledge including working knowledge of large data analysis to help analyze campaign outcomes - Should possess an innate love of data and ability to see new patterns that impact business - Positive, initiative driven and passionate about digital marketing - Result oriented, entrepreneurial and self-motivated Ambitious and flexible: - Excellent communication and presentation skills - particularly in English and spoken Hindi and 1 regional language Other aspects: - Reporting to Sr Manager / Vice President. - Must be based out of Chennai with limited travel. - All days of working in office - no WFH envisaged as of now.

Chennai

Sulekha - Senior Product Manager 

Job Description for Sulekha - Senior Product Manager  in Sulekha.com New Media Private Limited in  Chennai for (4-10) years of experience. Apply Now!