sugar.fit - Performance Marketing Manager - Marketplace

Who Are We?

Founded in 2021, Sugarfit, is a collective of passionate pioneers, united by a singular vision: to tackle diabetes through evidence-based approaches and personalized metabolic care. Think of us as architects of holistic wellness.

Our Personalized evidence-based path to Type 2 and Pre-Diabetes Reversal & management focuses on sustainably getting your blood sugar levels under normal range (HbA1c below 6.5%) and helping you maintain that for the long term by gradually reducing and eventually eliminating reliance on active medications.

Fueled by $11 million in Series A funding from renowned investors like Cure fit, Tanglin Venture Partners, Endiya Partners, and MassMutual Ventures, we're on a mission to transform how people manage their health.

Profile Snapshot:

- Own end-to-end performance marketing, from strategic planning to hands-on execution.

- Measure and report on campaign performance, providing insights for continuous improvement against Key Result expectations.

- Conduct market and competitive research to identify opportunities and enhance campaign effectiveness.

- Build creatives that enhance performance metrics and execute multiple experiments as planned.

- Foster a culture of experimentation, Plan, execute, measure, and optimize campaigns based on data-driven insights.

- Demonstrate strong analytical abilities to optimize both marketing campaigns and overall product user experience.

- Develop and manage long-term marketing budget projections, ensuring effective resource allocation for strategic growth.

- Have managed the scale of 1CR INR+ monthly spends.

- Experience in strategizing organic growth for products - SEO, ASO, Referrals, content marketing etc.

Must Haves:

- Minimum 2-4 years of experience in Performance Marketing.

- Hands-on experience with Meta, Google, and Amazon

- Hands-on experience with analytics tools such as Google Analytics, and Appsflyer.

- Ability to extract meaningful insights from data to inform marketing strategies and campaign optimizations.

- Proven experience in designing and executing A/B experiments to test and refine marketing strategies.

Good to Haves:

- Proficient in driving landing page optimization initiatives as an integral part of the user funnel conversion process.

- Additional experience of running app campaigns would be a plus.