sugar.fit - Category Head - Active Foods

Work Overview:

The Category Lead will drive category growth, revenue strategy, and profitability across channels. The role involves defining category strategy, building a scalable product portfolio, and collaborating cross-functionally to deliver strong product-market fit and sustainable growth through data-driven decisions.

Key Responsibilities:

- Own the overall category P&L, driving long-term, scalable, and profitable growth across channels.

- Define and lead the category strategy, ensuring alignment with brand vision, customer needs, and business goals.

- Set direction for product, pricing, and assortment, ensuring strong alignment with quality, style, and market positioning.

- Lead trend forecasting and market analysis to identify new opportunities, white spaces, and category expansion areas.

- Drive category roadmap and growth plans, including portfolio expansion, vendor ecosystem development, and new initiatives.

- Oversee assortment planning, inventory strategy, and demand planning to optimize availability and minimize inefficiencies.

- Define and optimize pricing and margin architecture, partnering with supply chain and marketing to maximize profitability.

- Collaborate with senior stakeholders across design, sourcing, marketing, and retail to drive category performance and customer experience.

- Identify key growth levers and lead strategic initiatives to improve conversion, visibility, and overall category performance.

- Champion data-driven decision-making and implement scalable processes, automation, and best practices across the category.

- Lead, mentor, and develop team members while ensuring strong stakeholder alignment and execution excellence.

Eligibility:

- 8+ years of experience in category management, buying, or merchandising (retail/e-commerce).

- Strong exposure to D2C, e-commerce, or consumer businesses. Exposure to F&B D2C ecosystem will be a plus.

- Experience in scaling categories and managing P&L is preferred.

- Strong analytical mindset with ability to drive data-backed decisions.