About the job: This person will be responsible for leading various brand & digital media initiatives at Sugarbox. She/He will be accountable for defining the segmentation & brand positioning for the relevant segments, defining brand strategies, writing creative briefs, guiding development and presentation of the creative work. She/He will be also responsible for end-to-end management of Sugarbox's various digital media channels & initiatives, including managing digital marketing calendar and successful execution of digital marketing initiatives. Responsibilities: - Own the brand strategy for the different business units of Sugarbox - Providing the creative team with a clearly defined brief that contains concise information on the product, audience and strategy - Lead media planning & buying across various offline ATL marketing platforms - Plan & lead market research exercises to identify consumer and market-specific trends - Liaising with business & product teams to identify specific business problems - Analyzing and interpreting customer response and sales data to evaluate the effectiveness of the campaign. Requirements: - Minimum 5+ years in a brand management & Digital Media role - Preferred Industry: FMCG, Media, E-Commerce, Creative Agency - Tier 1 UG/PG education background preferred. - Has in-depth experience across brand building, brand architecture & design, Brand communication, Digital Media Management, market research - Has successfully led large-scale brand and Digital media campaign launches before - Comfortable of working in a fast-paced startup environment

Mumbai

SugarBox Networks - Senior Manager - Brand & Digital Media 

Job Description for SugarBox Networks - Senior Manager - Brand & Digital Media  in Margo Networks Private Ltd in  Mumbai for (5-8) years of experience. Apply Now!