Senior Manager/ Manager - Loyalty & Retention Company Background: SUGAR Cosmetics (www.sugarcosmetics.com) is India's fastest-growing premium cosmetics brand with a product portfolio that has consistently received excellent reviews across its own and partner channels. With a cult-following across millennials, SUGAR targets 25 to 35-year- old women with clutter-breaking products that have rich payoff with its unapologetically bold brand identity. The 7-year old company recently secured its Series D funding from L Catterton. to further accelerate and build an exciting global beauty brand. We are now looking for ambitious, driven individuals to join us on this journey and create experiences of a lifetime and our team is currently looking to hire for the role of an Senior Manager/ Manager - Loyalty & Retention role. Website: http://www.sugarcosmetics.com Company Size: 700+ Address: Chromium, WeWork, Jogeshwari - Vikhroli Link Rd, Andheri East, Mumbai, Maharashtra 400072 Sugar Cosmetics raises $50 million led by L Catterton: https://economictimes.indiatimes.com/tech/funding/sugar-cosmetics-raises-50-million-led-by-l-catterton/articleshow/91898603.cms Job Title: Senior Manager, Omni-Channel Loyalty & Retention Marketing Job Role: Launch and Manage Loyalty Programme for Customers acquired across DTC & Brand Stores. Conceptualize, help build the technology, launch, promote & run the Loyalty Programme across all Vellvette Brands - SUGAR Cosmetics, SUGAR POP, Quench Botanics and any new brand launched or acquired. Job Description: A. Define Programme Construct: i. Understanding existing consumer behavior ii. Determining what kind of construct would work best iii. Designing of Rewards Earning & Redemption iv. Cost construct & P&L Plan of the Programme v. Seamless Cross-Brand linkage vi. Exploring curated partnerships with other complimentary brands B. Build Tech & integrate with Website, App and Store POS: i. Customer Data Platform (CDP) integrated with Marketing Automation Platform (MAP) ii. Build Consumer information, onboarding & usage journeys within Web & App iii. Seamless integration with cart & pos checkout C. Communication & Design: i. Communication & Experience design across all touch points pre & post onboarding - physically & digitally ii. Initiatives for profile enrichment of existing customers iii. On-Going communication to earn, redeem, lapsing, upgrading etc. iv. Build automated communication journeys through MAP D. Ongoing Management to Drive: i. Enrollment & Adoption ii. Micro-Cohorting & Personalization iii. LTV Improvement iv. Emotional connect & experiences v. NPS & Referrals E. Business Analytics to improve: i. AOV on subsequent orders ii. Category penetration iii. Product width iv. Repeat product usage Job Highlights: Holistic Omni-Channel learning across Business P&L, Business Operations & Customer Delight with exposure to Marketing, Product & Technology. Reporting into: Omni-Channel Business Unit Head Preferred Candidate Profile: 1. Overall experience of around 5+ years in marketing, digital & business operations domain 2. Core experience of managing Loyalty & Retention Marketing 3. MBA in Marketing preferable but not compulsory 4. Business ownership experience highly preferred

Mumbai

Thane

SUGAR Cosmetics - Senior Manager/Manager - Loyalty & Retention 

Job Description for SUGAR Cosmetics - Senior Manager/Manager - Loyalty & Retention  in Sugar Cosmetics in  Mumbai Thane for (5-9) years of experience. Apply Now!