Subject Matter Expert - SaaS Marketing
Posted 1 day ago
Posted 1 day ago
SME SaaS Marketing
Description:
Roles, Responsibilities, And Duties / Tasks That Define The Role:
- 4 to 8 years of experience in digital marketing for HRMS or HCM related SaaS products.
- Convert marketing strategy into an actionable marketing calendar within the stipulated budget.
- ,prioritizing activities that accelerate Trial-to-Paid Conversion.
- Apply multi-channel digital marketing experience, focusing on B2B SaaS products across the Awareness to Advocacy lifecycle, with a keen focus on logo acquisitions and Cost of Acquisition
- Possess expertise in using digital marketing tools like automation platforms, email tools, social media properties, and advanced analytics, integrating them into automated workflows.
- Execute marketing programs by seamlessly collaborating with the shared services team (Content. ,Graphics, Data, Web Tech).
- Maintain Accountability for Demo Signups (where applicable) and the final Logo Acquisition volume for Product.
- Be highly Data and Analytics savvy to track funnel performance, drop-off points, and run continuous optimization experiments.
Must-Have Skills:
- Expert in SaaS product marketing with full cycle marketing experience (Aware -> Advocate/ Discover
Good To Have Skills:
- Proven accountability for achieving logo acquisition targets and a demonstrated obsession with optimizing the Cost of Customer Acquisition.
- Expert-level proficiency in setting up and managing end-to-end campaigns within a full MarTech Stack(MAP, CRM, Analytics, Paid Platforms like Google Ads/LinkedIn).
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