What You'll Do: The purpose of this role is to drive scalable, high-performance digital marketing initiatives that directly contribute to customer acquisition, brand visibility, and revenue growth. As a subject matter expert, the Digital Marketing Expert will lead the hands-on execution of paid media campaigns (Google and Meta), build impactful social media presence, and continuously optimize performance through data-driven strategies. This role is critical for building a growth engine for the brand by combining creativity with analytical thinking and ensuring digital marketing efforts are aligned with business objectives. 1. Performance Marketing Execution (Google & Meta Platforms) - Independently manage end-to-end performance marketing campaigns on Google Ads (Search, Display, YouTube) and Meta Ads (Facebook, Instagram). - Conduct keyword research, audience segmentation, and bid management for performance campaigns. - Optimize campaigns daily for CPA, ROAS, and conversion rates. - Track and report KPIs including CTR, CPL, CAC, and ROI on a weekly/monthly basis. - A/B test creatives, ad copies, and landing pages for continuous improvement. 2. Social Media Strategy & Execution - Plan and execute content calendars for Instagram, Facebook, LinkedIn (and other relevant channels). - Work closely with the creative/design team to produce platform-appropriate content (static, video, reels, stories). - Build and grow a strong, engaged community through organic efforts and influencer/UGC tie-ups. - Analyze channel performance and tweak strategy based on insights and trends. 3. Analytics & Reporting - Use Google Analytics, Meta Business Suite, and other tools (e.g., Hotjar, Mixpanel) to gather user behavior insights. - Prepare dashboards and detailed performance reports for leadership on campaign impact. - Monitor customer funnel and drop-off points to suggest UX and conversion funnel improvements. 4. SEO & Website Optimization (Supportive Role) - Coordinate with SEO/tech teams to implement best practices for content and site structure. - Support with blog content planning and optimization for keyword targets. - Track organic traffic and collaborate on strategies to improve rankings and visibility. 5. Cross-Functional Collaboration - Work closely with the product, design, and customer success teams for campaign rollouts and feedback loops. - Be the go-to person for all things related to digital campaign performance and execution. - Share domain knowledge and mentor junior team members if required. 6. Budgeting & ROI Management - Plan and manage monthly/quarterly paid marketing budgets with a sharp focus on performance KPIs. - Reallocate spends dynamically based on campaign performance and business goals. - Maintain a strong cost-control mindset and challenge inefficiencies in media buying. What We're Looking For: - Strong hands-on experience in Google Ads, Meta Ads Manager, and other paid media platforms. - Deep understanding of digital funnels, retargeting, and audience segmentation. - Excellent grasp of social media trends, content formats, and engagement techniques. - Strong analytical mindset with command over Google Analytics, Looker Studio, and campaign reporting. - Fast executioner, self-motivated, and focused on outcomes rather than delegation. - Experience working in fast-paced B2C/D2C brands with ownership of growth campaigns. Why Join Us? - Opportunity to work with a dynamic and passionate team. - Mentor-ship and guidance from experienced professionals in the field. - Flexible schedule. - Potential for future employment opportunities based on performance.

Delhi

Subject Matter Expert - Digital/Performance Marketing 

Job Description for Subject Matter Expert - Digital/Performance Marketing  in PLEXO HR Solutions in  Delhi for (5-7) years of experience. Apply Now!