Strategic Initiatives Role - Founder's Office - D2C Beauty

Role Overview:

The preferred candidate would have previously worked in a Founders Office, CEOs Office or Strategic Initiatives role within a D2C beauty organisation. Alternatively, candidates from a management consulting background who have advised CPG, FMCG, beauty, personal care, retail or consumer-focused clients will also be considered.

The role is particularly suited to professionals who have worked on assignments involving go-to-market strategy, brand launches, category expansion, growth strategy, market entry, consumer behaviour, e-commerce, quick commerce or digital business models.

Key Responsibilities:

- Supporting strategic projects related to growth, portfolio expansion, category development, market entry, business transformation and new revenue opportunities.

- Conducting detailed market, category, consumer and competitor analysis to identify emerging trends, whitespace opportunities and potential business risks.

- Monitoring developments in the consumer products, beauty, personal care, digital commerce and retail ecosystem.

- Evaluating changing consumer habits, evolving media channels, e-commerce, quick commerce and new-age digital business models.

- Supporting go-to-market strategy for new products, brands, categories, channels or geographies.

- Working on brand and product launch initiatives, including market assessment, opportunity sizing, positioning, route-to-market evaluation and launch planning.

- Developing business cases, financial models and strategic recommendations for new initiatives and investment opportunities.

- Tracking the progress of strategic priorities, annual business plans and medium- to long-term organisational goals.

- Conducting competitive intelligence, benchmarking peer organisations and evaluating relevant market success stories.

- Translating research and analysis into compelling presentations, management reports and decision-making documents.

- Coordinating with cross-functional teams to build alignment around recommendations and support their implementation.

- Identifying process, capability and operating-model improvements that can enable business growth.

- Supporting strategic initiatives across customer experience, digital transformation, business development and commercial effectiveness.

- Working closely with senior stakeholders and influencing teams across functions and levels without direct authority.