Strategic Enrollment Marketing Advisor Higher Education

Key Responsibilities

- Develop value-based messaging to highlight strengths such as affordability, transfer pathways, and statewide/national reach.

- Ensure alignment with institutional mission, vision, and brand guidelines.

Enrollment Funnel Design:

- Map the inquiry application matriculation journey.

- Configure and optimize workflows in Slate CRM, Salesforce, Ellucian Recruit, or similar tools.

Channel Strategy & Campaign Planning:

- Recommend spend allocations across paid search, social media, employer/community partnerships, and earned media.

- Develop 12-month campaign calendars aligned with course launches and academic cycles.

Analytics & KPIs:

- Define key metrics (CPI, Conversion %, Yield) and build real-time performance dashboards.

- Monitor campaign performance, provide actionable insights, and optimize spend for maximum ROI.

- Stakeholder Engagement:

- Collaborate with university leadership, marketing, admissions, and IT teams to deliver measurable results.

- Present findings and recommendations to senior stakeholders and governing boards.

Technical Skills:

- Hands-on experience with marketing automation platforms such as HubSpot, Pardot, or Marketo.

- Strong knowledge of web analytics tools (e.g., Google Analytics, Tableau, Power BI).

- Familiarity with paid media management platforms (Google Ads, Facebook Ads Manager).

Nice to Have

- Knowledge of content management systems (CMS) and SEO best practices.

- Experience with data visualization and advanced reporting tools for KPI tracking.

Preferred Qualities

- Exceptional communication, presentation, and stakeholder management skills.

- A data-driven mindset with a passion for measuring ROI and improving media spend efficiency.

- Strategic thinker with the ability to balance long-term vision and short-term execution.

Education: