Job Title: CPG Commercial Analytics SME.

Level: Associate Director/Director.

Location: Flexible / Hybrid.

Function: Commercial / Data & Analytics / Revenue Growth Management.

Role Overview:

We are looking for a senior leader to drive the data product strategy and value realization across both Trade Promotion Management (TPM) and Revenue Growth Management (RGM) domains.

This role is focused on enabling high-impact commercial analytics through robust, well-architected TPM and RGM data pipelines.

This is not an execution or reporting role - this is a cross-functional, strategic leadership position responsible for translating commercial growth priorities into scalable, trusted, and reusable data assets for use in pricing, promotion, investment optimization, and forecasting.

Key Responsibilities:

Data Strategy & Ownership

- Define and own the strategic roadmap for TPM and RGM data products.

- Translate commercial use cases into enterprise-ready data product requirements.

- Serve as the business-facing lead across pricing, trade promotion, investment ROI, and pack architecture analytics.

Analytics & Value Enablement

- Partner with RGM, Finance, and Sales Analytics teams to activate data in key use cases:.

- Promotion ROI and trade spend effectiveness.

- Net Revenue Management (NRM) performance tracking.

- Pack-price architecture and elasticity modeling.

- Market Mix Modeling (MMM) and promo uplift forecasting.

- Drive data product adoption across business teams through aligned KPIs, semantic layers, and business-friendly design.

Cross-functional Leadership

- Act as the single point of accountability for TPM & RGM data needs across commercial, finance, and digital teams.

- Lead the definition of commercial data standards, hierarchies, and quality expectations.

- Represent the TPM/RGM data domains in data councils, transformation programs, and platform initiatives.

Governance & Quality Management

Required Experience & Qualifications:

Professional Background

- 10+ years in CPG, retail, or related industry in roles spanning Revenue Growth Management, TPM, or Commercial Analytics.

- Deep experience with TPM and RGM data, systems, and analytics.

- Demonstrated leadership in building or governing data products for commercial use cases.

Domain & Technical Fluency.

In-depth knowledge of:

- TPM data (spend types, uplift models, claims/deductions, ROI).

- RGM data (price ladders, pack architecture, NRM metrics, elasticities).

- Proven experience designing data layers in a lakehouse or enterprise data platform.

- Familiarity with tools such as SAP TPM, Exceedra, Oracle Demantra, Power BI, Databricks, dbt, or Looker.

Leadership & Communication:

- Strategic thinker with the ability to align data priorities to business goals.

- Skilled in stakeholder management across commercial, finance, and technology organizations.

- Strong communication and storytelling skills for both executive and operational audiences.