HEAD OF SALES

Location: Noida

Experience: 10 - 18 Years

Industry: Steel / B2B

Role: Full-Time Leadership

About the Role:

SteelBazaar is building a technology-led B2B marketplace connecting steel buyers, manufacturers, distributors, traders and suppliers.

We are looking for an experienced Head of Sales from the steel industry who brings a strong network of steel buyers and suppliers, understands the nuances of steel transactions, and can build and scale a high-performing sales organization.

This is a hands-on business leadership role with ownership of GMV, revenue, margins, customer acquisition, transactions and collections.

Key Responsibilities:

1. Sales & Business Growth:

- Own GMV, revenue, margins and transaction volumes for SteelBazaar.

- Build and execute the sales strategy across steel categories, customer segments and geographies.

- Drive the complete funnel: Lead - RFQ - Quote - Order - Fulfilment - Repeat Order.

- Build predictable sales pipelines and consistently achieve revenue and transaction targets.

2. Steel Buyer & Supplier Network:

- Leverage an established network of steel buyers, manufacturers, distributors, stockists, traders, fabricators, contractors and institutional customers.

- Acquire and activate high-quality buyers and suppliers on the platform.

- Understand steel products, grades, brands, pricing, availability, regional markets, freight and supply dynamics.

- Build strategic relationships with large accounts and drive recurring business.

3. Commercial & Transaction Management:

- Lead negotiations on price, quantity, freight, payment terms, advances, credit limits and delivery commitments.

- Ensure commercial terms and margins are clearly defined before order confirmation.

- Work closely with Operations, Supply and Finance to ensure smooth transaction execution.

- Resolve commercial issues related to quality, quantity, pricing, delivery and payments.

4. Credit, Advance & Settlement Management:

- Establish strong discipline around customer/supplier advances, credit sales, receivables, debit notes, credit notes, refunds and settlements.

- Monitor credit limits, outstanding payments, ageing and exposure in partnership with Finance.

- Ensure sales growth does not come at the cost of credit risk or working-capital discipline.

- Drive timely collections and resolution of payment disputes.

5. Sales Team Leadership:

- Build, lead and scale a high-performance sales team.

- Define targets, territories, account ownership, incentives and performance metrics.

- Conduct regular pipeline and performance reviews.

- Develop a culture of ownership, data-driven selling and strong execution.

6. Key Account Management:

- Personally manage strategic buyers and suppliers.

- Grow order frequency, average transaction value and share of wallet.

- Develop long-term relationships with procurement, commercial, finance and business decision-makers.

7. Technology & Data-Driven Sales:

- Use CRM, dashboards and analytics to monitor the sales funnel and team performance.

- Work with Product & Technology teams to improve sales workflows and marketplace conversion.

- Leverage AI-led capabilities for lead prioritization, buyer-supplier matching, pricing intelligence and sales forecasting.

Must-Have:

- 10+ years of sales experience in Steel / Metals, preferably in B2B.

- Strong understanding of the Indian steel ecosystem and supply chain.

- Established relationships with steel buyers and suppliers.

- Strong knowledge of steel products, pricing, brands, availability and market dynamics.

- Experience handling large-value B2B transactions and commercial negotiations.

- Strong understanding of credit sales, advances, receivables, debit/credit notes and settlements.

- Proven experience in building and managing sales teams.

- Strong negotiation, relationship-building and closing skills.

- Commercially sharp with an understanding of margins, working capital and credit risk.

- Comfortable with CRM, dashboards and data-driven sales management.