StaTwig - Specialist - Marketing & Brand

New Product Development (NPD):

- Support NPD initiatives through product positioning, go-to-market planning, and launch campaigns, driving adoption and visibility.

Cross-functional Collaboration:

- Work closely with sales, trade marketing, and operations teams to ensure seamless execution of brand programs.

Agency s Vendor Management:

- Manage creative, digital, and media agencies to deliver high-quality outputs within agreed timelines.

Performance Tracking s Insights:

- Monitor and analyze campaign performance, consumer insights, and ROI.

- Prepare reports, dashboards, and presentations for management review.

Brand Communication:

- Ensure consistency of brand tone, design, and messaging across all communication platforms.

Requirements:

- Bachelors degree in marketing, Communications, Business, or related field (Masters degree preferred).

- 7-10 years of experience in brand marketing, communications, or BTL/trade marketing.

- Having worked in the Food & Snack Business (FMCG) for at least 4-5 years.

- Proven success in managing end-to-end campaigns, activations, and NPD launches.

- Strong knowledge of brand building, consumer insights, and BTL strategies.

- Excellent project management, analytical, and stakeholder management skills.

- Creative thinker with strong communication and presentation abilities.

- Ability to thrive in a fast-paced environment managing multiple projects simultaneously.

Key Performance Indicators (KPIs):

- Brand Awareness s Equity: Growth in brand recognition and positive perception in target markets.

- Campaign ROI: Achievement of engagement, conversion, and cost-efficiency targets.

- NPD Launch Success: Timely execution of launches with measurable adoption and market penetration.

- Activation Impact: Increase in consumer participation and sales uplift from on-ground activations.

- Agency Effectiveness: Timely and high-quality delivery of creative outputs from partners.

- Cross-functional Alignment: Positive feedback and seamless collaboration with sales and trade marketing teams.

- Reporting s Insights: Timely submission of performance reports with actionable insights.

Benefits:

- Competitive salary and benefits package.

- Exposure to high-impact brand-building campaigns.

- Collaborative and innovative work environment