State Sales Manager - Consumer Durables

State Sales Manager - Consumer Durables (Telugu)

Position Summary

This role is responsible for managing staff, driving customer satisfaction, and ensuring smooth branch functioning. The ideal candidate will have a hands-on approach and be committed to expanding the business by implementing strategies that enhance productivity and enable achievement of sales targets.

Note- Proficiency in Telugu and English language is mandatory

Role Details:

Job Title: State Sales Manager

Reporting to: Regional Sales Manager

Qualification: BE/ BTech/ Graduation / MBA in Sales/Marketing preferred

Exp: 10-15 years

Location: Vijayawada

Work Mode: On-field / Office (Full-time)

Industry Preference: Consumer Durables / Electrical

Role Type: Individual Contributor + Team Management

Requirement:

- Strong experience in distribution & channel sales (AP region)

- Proven team handling (Area Managers/Sales Executives - on role team)

- Dealer & distributor management

- Strong communication (Eng + Telugu) & stakeholder management

- Exposure to Water Heaters / Water Treatment / Electrical products

- Experience in P&L ownership

- Strong market mapping & competition analysis

- MBA in Sales/Marketing

Responsibilities:

Sales & Distribution Management:

- Achieve sales and distribution targets in line with the annual business plan for Water Heaters and Water Treatment (WT) categories

- Appoint and manage distributors and direct dealers as per business needs

- Drive aggressive channel expansion and development across the region

- Ensure delivery of channel KPIs, P&L accountability, and market share goals

Market Development & Strategy:

- Implement field marketing activities in the designated area

- Monitor competition and provide strategic inputs to the division

- Analyze sales statistics to determine sales potential and inventory requirements

- Monitor customer requirements and ensure timely response and satisfaction

Team Leadership & Coaching:

- Lead, mentor, and groom Area Managers and Sales Executives

- Provide day-to-day coaching and leadership to the branch team

- Foster a positive and performance-driven work environment

Commercial & Operational Excellence:

- Ensure credit control and receivables management in line with commercial policies

- Oversee branch operations to ensure compliance, efficiency, and customer satisfaction

Qualification & Experience:

- Graduate; MBA in Sales & Marketing preferred.

- 10-15 years of experience in channel sales, dealer/distributor management

- Background in Consumer Durables or Electrical industry preferred