State Sales Head - FMCG

Job Description:

We are looking for a seasoned and performance-driven State Sales Head - West Maharashtra with strong expertise in Hardcore General Trade (GT) Sales within the FMCG (Food) industry.

This is a strategic leadership role requiring deep market understanding, strong distributor network management, and proven success in driving primary and secondary sales across urban and rural markets in West Maharashtra.

Key Responsibilities:

- Drive overall sales growth and business expansion across West Maharashtra

- Lead and manage General Trade (GT) sales operations across assigned territories

- Handle distributor management, dealer engagement, and channel partner relationships

- Drive primary and secondary sales while ensuring achievement of business targets

- Develop and execute sales strategies for urban and rural market expansion

- Manage, mentor, and drive large on-ground sales teams to achieve high performance

- Ensure market penetration, visibility, and product availability across channels

- Monitor market trends, competitor activities, and customer insights to drive business decisions

- Lead product launches and execute GT activation strategies in the market

- Strengthen distribution networks and improve channel efficiency

- Collaborate with internal stakeholders including marketing, supply chain, and finance teams

- Drive sales forecasting, reporting, and performance tracking across the region

Desired Candidate Profile:

- Strong hands-on exposure to General Trade (GT) Sales

- Experience strictly from the FMCG - Food Industry

- Proven track record of handling West Maharashtra markets

- Expertise in Distributor Management and Secondary Sales Control

- Experience managing large sales teams and driving field execution

- Consistent track record of achieving and exceeding sales targets

- Strong understanding of urban and rural market dynamics

- Product launch experience in GT markets

- Expertise in market expansion and channel development

- Strong leadership, analytical, and stakeholder management skills

- Ability to drive execution in high-growth and competitive environments