State Head - Sales - FMCG

Description :

Key Responsibilities :

Sales Leadership & Execution :

- Own and deliver state-level sales targets (primary, secondary, tertiary)

- Drive distribution expansion, outlet coverage, and SKU penetration

- Ensure superior in-store execution and visibility across channels

- Translate national strategy into effective regional execution plans

Team Leadership & Capability Building :

- Lead, mentor, and scale large, geographically dispersed sales teams

- Drive performance through structured reviews, coaching, and KPIs

- Build a culture of accountability, discipline, and execution excellence

- Institutionalize field routines (morning huddles, market visits, reviews)

Channel & Market Development :

- Strengthen distributor network and retail partnerships

- Identify whitespace opportunities for growth and expansion

- Ensure strong presence across General Trade and other relevant channels

- Conduct regular market visits, trade audits, and competitor tracking

Data-Driven Decision Making :

- Leverage SFA, DBMS, and analytics tools to monitor performance

- Drive insights-led interventions to improve productivity and ROI

- Maintain robust dashboards and reporting for leadership reviews

Stakeholder Management :

- Collaborate with marketing, supply chain, and leadership teams

- Present business performance, insights, and strategic recommendations

- Ensure alignment between brand strategy and market execution