About the Role:

We are looking for an experienced State Head Delhi to drive business growth through the channel sales network across Delhi.

The incumbent will be responsible for managing and expanding the distributor/dealer network, achieving revenue and volume targets, improving market penetration and strengthening relationships with key channel partners.

The ideal candidate should have strong experience in the pipes/piping or allied building-materials industry, with extensive hands-on experience in the Delhi NCR market and a strong understanding of the local distributor, dealer, contractor and retailer ecosystem.

Key Responsibilities:

- Own the overall sales and business performance for Delhi.

- Develop and execute the state sales strategy in line with business objectives.

- Drive revenue, volume, market share and profitability targets.

- Identify growth opportunities across existing and emerging markets within the region.

- Prepare annual, quarterly and monthly sales plans and ensure execution.

- Manage and strengthen the existing dealer and distributor network.

- Identify, appoint and develop new distributors/channel partners in uncovered markets.

- Improve market reach, distribution width and product availability.

- Ensure effective secondary sales through dealers and retailers.

- Monitor distributor-wise performance, inventory, outstanding payments and product movement.

- Develop a strong and sustainable channel ecosystem across Delhi NCR.

- Possess a strong understanding of market potential, dealer clusters, competition and customer behaviour across the region.

- Understand product applications, pricing, competitive positioning and market dynamics.

- Track competitor activity, pricing, schemes, channel incentives and product launches.

- Ensure effective product-wise and category-wise growth.

- Track primary and secondary sales, distributor inventory, dealer productivity and market coverage.

- Analyse sales trends and identify corrective actions.

- Prepare regular MIS and business reviews for senior management.

- Ensure effective forecasting and inventory planning.

- Maintain strong relationships with key distributors and strategic dealers.

- Resolve channel-related issues relating to supply, pricing, claims, credit and service.

Candidate Profile:

- 12 - 20 years of relevant sales experience.

- Strong experience in Channel Sales / Distribution Sales within Pipes & Fittings, PVC / CPVC / UPVC, Plumbing Products, Building Materials, Sanitaryware / Bathware, or Allied Construction Materials.

- Extensive experience in Delhi NCR, preferably having independently handled the region/state.

- Strong existing understanding of the Delhi NCR distributor and dealer ecosystem.

- Proven experience in dealer/distributor appointment, channel expansion and secondary sales management.

- Experience managing a sales team and delivering sizeable revenue/volume targets.

- Strong understanding of competitor brands, market pricing and channel dynamics.