State Head - Alcobev

- Achieve monthly, quarterly, and annual sales targets for the retail and on-trade channels.

- Develop channel-specific strategies for modern trade, general trade, and on-trade.

- Drive placement and availability of company brands across all relevant retail and HoReCa outlets.

- Identify and develop new business opportunities, distributors, and key accounts.

- Plan and execute trade activation programs and consumer promotions in coordination with marketing.

- Ensure all operations comply with state excise laws and regulatory frameworks.

- Monitor and control credit, claims, and distributor performance metrics.

Qualifications & Experience required :

- 5-10 years of experience in sales within the liquor industry.

- Strong understanding of state excise laws, trade structures, and distribution networks in Given State

- Proven track record of leading large sales teams and achieving regional targets.