1. State Business & Revenue:

- Own the growth of the business in the assigned state.

- Build annual and quarterly business plans covering: Revenue, Transactions, New devotees, Repeat devotees, Average Order Value (AOV), Customer Acquisition Cost (CAC), Return on Ad Spend (ROAS), Retention, Puja portfolio, and Temple network.

- Treat the state as your own business and continuously identify new opportunities for growth.

2. Understand the State's Devotional Ecosystem:

- Develop a deep understanding of major temples, important deities, regional rituals, festivals, auspicious days, local religious traditions, popular vrathams, dosha-related pujas, life-event rituals, local spiritual personalities, and devotee behaviour.

- Translate this understanding into products and campaigns relevant to devotees in that state.

3. Build Temple Partnerships:

- Identify and develop relationships with high-potential temples and religious institutions.

- Responsibilities include: Temple discovery, meeting temple management/trustees/priests, partnership negotiation, puja selection, commercial arrangements, operational readiness, content collection, quality standards, and long-term relationship management.

- Build a strong pipeline of temples rather than depending on only a few partners.

4. Build the State Puja Calendar:

- Create a 365-day devotional calendar for the state identifying opportunities around major festivals, monthly festivals, nakshatras, amavasya, and pournami.

- For every major occasion, decide the puja offering, temple location, pricing, target devotees, and marketing timelines.

5. Puja Product Creation:

- Work with temples, product, content, and operations teams to create compelling puja offerings.

- Own the puja proposition, temple selection, packages, pricing, add-ons, prasadam, sankalp options, customer communication, photos/videos, puja storytelling, and landing-page proposition. Convert religious occasions into compelling and authentic consumer propositions.

6. Campaign Planning & Growth:

- Own the commercial success of every major campaign spanning Meta Ads, Google Ads, performance marketing, CAC, ROAS, CTR, conversion, creative testing, audience segmentation, landing-page conversion, remarketing, and WhatsApp marketing.

- Analyse campaign metrics to optimize propositions, temples, pricing, and creatives.

7. Influencer & Creator Partnerships:

- Build a state-level network of spiritual influencers, astrologers, devotional YouTubers, Instagram creators, regional celebrities, temple-focused creators, and religious speakers.

- Develop performance-linked partnerships that drive transactions rather than mere brand awareness.

8. End-to-End Puja Execution:

- Oversee the complete customer journey from booking, sankalp collection, temple coordination, and puja execution, to proof/video delivery, prasadam, customer communication, and feedback.

9. Retention & Repeat Business:

- Build repeat behaviour by working with CRM and retention teams across WhatsApp, push notifications, email, personalization, festival reminders, previous-puja recommendations, temple recommendations, cross-sells, family occasions, birthdays, anniversaries, and monthly pujas.

10. Consumer Insights:

- Constantly analyse customer feedback, search behaviour, customer support conversations, campaign comments, social media, competitor actions, and temple trends to launch new products and improve existing offerings.

What We Are Looking For:

We want builders rather than administrators. The ideal candidate:

- Has 7 - 12 years of experience.

- Has built or scaled a consumer business, category, city, region, or marketplace.

- Understands digital consumer acquisition and Meta/Google performance marketing.

- Has strong commercial, analytical ability, and experience working with vendors, partners, or distributed supply.

- Can manage complex operations, understand retention/repeat purchase behaviour, and work with ambiguity to build things from zero.

- Possesses very high ownership and operates without waiting for instructions.

- Is comfortable traveling across the assigned state.

- Preferred Background: Experience in D2C, e-commerce, marketplaces, food delivery, travel, matrimony, consumer internet, regional content, religious platforms, or other high-frequency consumer businesses.

Cultural Requirement:

Deep cultural understanding of the respective state is mandatory. The candidate must:

- Speak the state's language fluently and read it comfortably.

- Understand regional religious practices, important temples, festivals, and cultural nuances across different districts/regions within the state.