Work Mode: Work from Office - 5 days a week

Location: Gurugram

Function: Marketing & Brand

About the Role:

We are looking for a dynamic, creative and AI-first Brand & Social Media Lead to build and strengthen our brand presence across digital platforms.

This role brings together brand marketing, social media strategy, content creation, influencer marketing and integrated campaign execution. We are looking for someone who understands how to build a distinctive brand voice, create culturally relevant conversations, drive engagement and translate marketing ideas into impactful campaigns.

The ideal candidate is a modern marketer who combines strong creative instincts with strategic thinking, understands internet culture and consumer behaviour, and actively uses AI tools to improve the speed, quality and effectiveness of marketing execution.

We are looking for someone who has previously conceptualised and executed successful brand campaigns, built engaging social media properties, worked with influencers and creators, and experimented with AI-led content formats.

This is a hands-on ownership role for someone who can take an idea from concept to execution, work seamlessly with internal teams and external agencies, and consistently push creative boundaries.

Key Responsibilities:

1. Brand Strategy & Campaign Management:

- Develop and execute brand marketing strategies aligned with business objectives, brand positioning and target audience.

- Own the conceptualization and execution of integrated brand campaigns across digital, social, influencer and other relevant consumer touchpoints.

- Translate product propositions and business priorities into compelling consumer-facing narratives and memorable brand campaigns.

- Identify cultural moments, festivals, consumer trends and topical conversations that the brand can authentically participate in.

- Build consistent brand messaging, tone of voice and visual identity across platforms.

- Work with creative agencies, production partners and internal stakeholders to deliver high-quality campaigns from briefing to launch.

2. Social Media Strategy & Content:

- Own the end-to-end social media strategy across relevant platforms, including Instagram, YouTube, LinkedIn and other emerging platforms.

- Build a differentiated social media presence through engaging, relatable and platform-native content.

- Develop monthly content calendars covering brand campaigns, topical content, reels, short-form videos, carousels, creator content and always-on communication.

- Conceptualize content that resonates with the target audience, particularly millennials and digitally savvy consumers, while staying relevant to emerging Gen Z trends and internet culture.

- Develop strong hooks, scripts, content formats and storytelling approaches that drive engagement, shares, saves and meaningful brand interactions.

- Track social media performance and continuously optimize the content strategy based on audience response and platform trends.

3. AI-First Content & Marketing:

- Leverage generative AI tools across ideation, scripting, content production, editing, creative testing and campaign execution.

- Conceptualize and execute AI-generated videos, visual assets, creative variations and innovative storytelling formats.

- Experiment with AI tools such as ChatGPT, Gemini, Midjourney, Runway, Canva AI and other relevant content-generation platforms.

- Build scalable AI-led content workflows that improve turnaround time, creative output and production efficiency without compromising quality.

- Use AI to identify trends, generate content ideas, personalise messaging and accelerate creative experimentation.

- Stay ahead of emerging AI capabilities and proactively identify opportunities to integrate them into brand and social marketing.

- Demonstrate a practical understanding of how AI can improve marketing productivity, rather than simply having familiarity with AI tools.

4. Influencer & Creator Marketing:

- Develop and execute influencer marketing strategies across nano, micro and macro creators.

- Identify relevant influencers based on audience fit, content quality, engagement, brand alignment and campaign objectives.

- Own creator discovery, outreach, briefing, negotiations, content approvals and campaign execution.

- Build long-term creator relationships and develop repeatable content partnerships.

- Brief creators to develop authentic, platform-native content that integrates brand messaging without feeling overly promotional.

- Track influencer campaign performance through reach, engagement, content views, audience response and business-linked outcomes wherever measurable.

- Explore innovative creator-led formats, UGC, collaborations and AI-assisted influencer content production.

5. Integrated Campaigns & Creative Execution:

- Lead campaigns from initial brief and consumer insight through ideation, scripting, production, distribution and performance evaluation.

- Work closely with performance marketing, design, content, product and business teams to ensure campaigns are aligned with business priorities.

- Develop compelling creative concepts for launches, seasonal campaigns, festive moments, product propositions and brand-building initiatives.

- Translate business objectives into clear creative briefs for agencies, production houses and creators.

- Manage multiple campaigns simultaneously while ensuring quality, speed and consistency of execution.

- Build a strong repository of winning content formats, creative insights and campaign learnings.

6. Performance Measurement & Brand Growth:

- Define relevant KPIs for brand and social initiatives, including reach, engagement, video completion, follower growth, share of voice and campaign effectiveness.

- Monitor social listening, audience sentiment, brand conversations and competitor activity.

- Analyze campaign performance to identify winning formats, audience preferences and opportunities for improvement.

- Collaborate with performance marketing teams to test creative assets and identify content that can be amplified through paid media.

- Track campaign spends, agency deliverables and influencer budgets to ensure effective resource utilisation.

- Present regular campaign reports with actionable insights and recommendations.

What We Are Looking For:

- 5 - 7 years of experience in brand marketing, social media, digital marketing, content strategy or integrated campaign management.

- Proven experience in conceptualizing and executing impactful brand campaigns, not just managing social media calendars.

- Strong experience in influencer and creator marketing, including campaign planning, creator management and performance evaluation.

- Demonstrated ability to develop engaging social-first content and platform-native storytelling.

- Hands-on experience using AI tools for content ideation, creative development, video production or marketing automation.

- Strong creative thinking, writing, storytelling and communication skills.

- Good understanding of consumer behavior, digital culture, emerging content trends and social media algorithms.

- Ability to balance brand-building creativity with business objectives and measurable outcomes.

- Experience working with agencies, creators, production teams and cross-functional stakeholders.

- A proactive, entrepreneurial mindset with strong ownership, attention to detail and the ability to work in a fast-paced environment.

Preferred Candidate Profile:

- Someone who has worked in a consumer-facing brand, digital-first business, fintech, startup, agency or high-growth organization.

- A marketer who can demonstrate campaigns or content that achieved strong audience engagement, brand visibility or measurable business impact.

- Someone who actively experiments with new AI tools and formats instead of relying entirely on traditional agency-led production.

- A hands-on professional who can independently ideate, write scripts, create briefs, review content and drive execution.

- Someone who understands both the creative and commercial sides of marketing and can connect brand storytelling with business growth.

What Success Looks Like:

- A distinctive, consistent and engaging brand presence across social platforms.

- High-quality, culturally relevant campaigns delivered with speed and creative originality.

- Scalable AI-led content production with improved turnaround times and production efficiency.

- Effective influencer partnerships that drive meaningful reach, engagement and brand consideration.

- Continuous improvement in social media engagement, content performance and brand sentiment.

- Strong collaboration between brand, social, creative and performance marketing teams.

If you are a creative, AI-first marketer who can combine brand thinking, social storytelling, influencer marketing and hands-on execution, we would love to hear from you.