Starclinch - Specialist - Digital Marketing

Job Title: Digital Marketing Specialist.

Location: Okhla Phase 2, Delhi.

Timings: 11:30am to 8:30pm.

Experience Required: 3+ years.

Employment Type: Full-time.

Key Responsibilities:

Marketing Strategy & Execution:

- Develop and execute data-driven digital marketing strategies across SEO, SEM, social media, content, and performance marketing.

- Own campaign planning, from ideation to execution, ensuring alignment with business goals.

Campaign Management & Lead Generation:

- Manage and optimize paid campaigns across Google Ads, Meta Ads, and other platforms to maximize ROI.

- Strategically optimize marketing funnels, landing pages, and content to drive lead generation and conversions.

Email & WhatsApp Marketing:

- Build and deploy high-performing Email and WhatsApp campaigns from copywriting and HTML design to testing and launch.

- Manage automated drip campaigns aligned with customer lifecycle stages to boost engagement and retention.

AI-Driven Personalization & Automation:

- Leverage AI tools for real-time personalization, predictive segmentation, and dynamic content delivery.

- Continuously explore and implement automation for performance improvement and operational efficiency.

Targeting & Segmentation:

- Create behavior-based audience segments using demographic, transactional, and web data for hyper-targeted campaigns.

Analytics & Reporting:

- Track key metrics like CTR, conversions, bounce rates, ROI, etc.

- Present actionable insights through reports using tools such as Google Analytics, Meta Business Suite, and Excel.

Team & Stakeholder Collaboration:

- Coordinate with internal teams (content, design, ads) and external vendors to ensure timely and quality execution.

- Step in to manage tasks independently when needed ownership is key.

Campaign Calendar & Messaging Consistency:

- Own and maintain a structured marketing calendar synced with launches, goals, and seasonal trends.

- Ensure consistent and cohesive messaging across all customer touchpoints.

Growth Hacking & Experimentation:

- Experiment with emerging channels, tools, and tactics to accelerate growth.

- Optimize performance through rapid testing and continuous improvement.

Crisis & Budget Management:

- Independently manage execution during resource crunches.

- Plan budgets efficiently and ensure maximum ROI on marketing spends.

Requirements:

- Minimum 3 years of hands-on experience in digital/growth/performance marketing.

- Proven ability to run and manage paid ads, SEO, email campaigns, and funnel optimization.

- Proficiency with tools such as Google Analytics, Google Ads, Meta Business Suite, HubSpot, SEMrush, etc.

- Strong analytical skills with a love for data, numbers, and insights.

- Experience working with cross-functional teams and external agencies/freelancers.

- Highly organized, process-driven, and detail-oriented approach.

- Excellent communication skills both verbal and written.

- Self-starter mindset with the ability to take ownership.