CONTEXT:  - This is an individual contributor role and part of the network CA team and dedicated resource for data analytics.   - This position is expected to be part of the analytics function for the entire network of channel for Star with a specific focus to support the Sales team for HO.  Key Responsibilities:  Region understanding of demand:  - Client universe : by category, consumption trends, seasonality, shares of competition etc.  - Agency universe : client-agency mapping, any key trends/opportunity areas etc.  In depth account understanding & intelligence:  - Account understanding: Top 20-30 enterprise accounts and top 200 corporate accounts  - Account intelligence: Prepare & maintain client intelligence – client imperatives, client stakeholder maps, current discussion areas/pain areas etc. (“account template”)  Pitch making:  - Creating pitch documents, accompanying sales team for visits when needed  - Includes liasioning with central sales strategy teams to understand FPC, Upcoming calendar etc.  Network MIS:  - Sales funnel tracker  Sales force productivity:  - Set up norms for Market working  - Resource assessment based on market travelling norms  - Reporting format for sales force on market working-weekly frequency  Performance Measures:  - Timely and accurate submission of the budget and reforecast as required and comprehensive view of the performance of the channels in the branch  - Presentation of the review in the formats required by the branch head  - Provide quantifiable inputs which influences favorable decision making by clients and shapes direction of business strategy  - Identifying and highlighting opportunities to channel heads and region heads in the branch  Qualification:  - Minimum Qualification : MBA (Premier/ Tier 1 management institute) or equivalent  - With at least 6-8 years of post-qualification experience  Knowledge and Skills:   - Strong Quantitative and analytical ability  - TAM, Media express, BI/BO tools  Personal Attributes:  - Excellent quantitative aptitude  - Strong Interpersonal skills  - Clarity of thought & ability to think things through  - Excellent communication and presentation skills

Mumbai

Star TV - AM - Customer Analytics 

Job Description for Star TV - AM - Customer Analytics  in Novi Digital Entertainment Private Limited in  Mumbai for (6-8) years of experience. Apply Now!