Posted By
268
Posted in
Sales & Marketing
Job Code
1601878
Key Responsibilities:
1) SEO (Organic Search):
- Lead all aspects of SEO - on-page, off-page, and technical - to grow visibility for key search terms across geographies.
- Conduct keyword research, competitor benchmarking, and regular site audits.
- Improve rankings, organic traffic, and conversion from web channels.
- Collaborate with tech and content teams to continuously improve crawlability, structure, and relevance.
2) SEM (Paid Search Campaigns):
- Plan and manage paid campaigns on Google, Bing, and other relevant platforms.
- Drive performance across lower-funnel and upper-funnel campaigns to support occupancy.
- Optimize ads, landing pages, bids, and targeting to reduce CPL and maximize ROI.
- Run experiments to improve campaign performance at scale.
3) Analytics & Reporting:
- Monitor key SEO and SEM metrics using tools like GA4, Google Ads, Search Console, SEMrush/Ahrefs, and Data Studio.
- Own reporting and insights dashboards to track progress across funnel stages.
- Use performance data to drive continuous improvement and decision-making.
What We're Looking For:
- 5-8 years of experience in SEO and SEM roles, preferably in high-growth consumer tech/startup environments.
- Strong understanding of search algorithms, ad platforms, and web analytics.
- Hands-on experience with tools like Google Ads, GA4, SEMrush, Ahrefs, and Google Tag Manager.
- Strong analytical and problem-solving skills.
- Ability to manage cross-functional stakeholders and external agencies.
- Proven ability to work in a fast-paced, result-oriented setup.
Didn’t find the job appropriate? Report this Job
Posted By
268
Posted in
Sales & Marketing
Job Code
1601878
